These are the outlets that cover sport in
Denmark — the
sports press, the broadcasters that hold or have held rights, the national news agency
where it carries sport, and the specialist titles of national standing. Single-sport
titles without national standing are not listed here; they appear on the media list for
their own sport.
How this list is ordered.
By role and national standing — the sports press first, then the broadcasters that
hold or have held rights, then the national news agency and the specialist titles. That
order is set once and stays put, so a page that has been cited does not rearrange itself
later.
The Tranco figure against each
outlet is shown for reference and does not set the order. Tranco is a research ranking
of web domains that averages the Chrome User Experience Report, Cloudflare Radar,
Majestic, Cisco Umbrella and Farsight over the preceding 30 days, on the list of September 2026.
It ranks a whole domain, not a sports desk. A general daily's rank
counts every reader it has, most of whom did not come for sport, so a national
newspaper will sit above a dedicated sports title that has more sports readers than it
does.
Some outlets carry no Tranco figure at all. Tranco ranks registrable domains, so a
sports desk published on a subdomain cannot appear in it whatever its readership, and
a smaller national outlet may sit outside the top million. Those are marked below.
1. DRBroadcaster · Television · Tranco 4,962 — Denmark's public-service broadcaster, a selvstændig offentlig institution under § 15 of the radio and television Act, whose 2024–2026 contract requires broad coverage of smaller sports and disability sport.
2. TV 2 DanmarkBroadcaster · Television · not in the Tranco top million — A state-owned Danish television company, TV 2/DANMARK A/S, set up under its own Act; it first broadcast from Odense on 1 October 1988 and holds the Danmark Rundt cycling rights to 2030.
3. ViaplayBroadcaster · Television · Tranco 156,211 — The Danish streaming service of Viaplay Group, listed on Nasdaq Stockholm, which holds 3F Superliga and 1. Division rights to 2029/2030 and Danish UEFA Champions League rights from 2027 to 2031.
4. TipsbladetSpecialist title · News site · Tranco 64,137 — A Danish football title published by Tipsbladet ApS, which states it has covered football since 1948; Better Collective agreed to buy it in September 2023, and its print edition ended in January 2024.
5. Bold.dkSpecialist title · News site · Tranco 19,327 — A Danish football site published by Medieselskabet af 2017 A/S, which its footer states is ultimately owned by JP/Politikens Hus A/S; the site states it went on air in 1999.
6. RitzauNews agency · News agency · not in the Tranco top million — Denmark's news agency Ritzaus Bureau A/S, owned by ten Danish media houses including DR; Lex dates it to 1866, and the agency states that its sports desk of ten journalists publishes up to 30 sports articles a day.