Bold.dk

What is Bold.dk?

Bold.dk is a Danish football site. Its footer names the publisher and the owner: “Medieselskabet af 2017 A/S Rådhuspladsen 37 1785 København V cvr. nr. 26249120 Ultimativt ejet af JP/Politikens Hus A/S.”^[1] That ownership statement is dated here to the footer as it stood on 24 September 2026.

The site's contact page names Michel Wikkelsø Davidsen as editor-in-chief, Mikkel Nøhr as editorial development chief and Sara Margren as duty editor. It describes the site as “Danmarks største fodboldmedie”, a description that is the site's own and is reported here as its claim, not adopted.^[2]

Alongside the free site it sells a subscription product, Bold+, and publishes an e-avis at eavis.bold.dk; its footer links its privacy policy and Bold+ subscription terms to the parent company's site.^[1] The Bold+ page describes the subscription as giving “ubegrænset adgang til artikler, videoer og podcasts på Bold” and access to selected matches and leagues, and offers the e-avis to subscribers; it prints no price on that page.^[6]

What does Bold.dk cover?

Football, domestic and foreign. The contact page states that the site has covered 3F Superliga matches live, the national team and Danish clubs in Europe, and lists the Premier League, La Liga, the Bundesliga, Serie A and the Champions League among its competitions, with news, live scores, results, transfers and standings.^[2] Its footer links standings pages for the 3F Superliga, the Premier League and the Champions League, and a page covering every tournament it follows.^[1]

Its front page on 24 September 2026 carried items from the previous day on a Premier League injury, the annual results of the second-tier club Hobro, a Serie A transfer, a sold-out FC København derby in the 3F Superliga, a Danish player's departure from Wolfsburg, and a Barcelona injury.^[1] The 3F Superliga is the twelve-club league run by Superligaen A/S.^[4]

It also runs a football television guide, Fodbold i TV, which lists the services it tracks as 3+, Disney+, TV2, TV2 Play, TV2 Sport, TV2 Sport X, TV3 Sport and Viaplay.^[3]

Audio is a further strand. The site's podcast page lists a range of football podcasts, among them Hattrick, Klubhuset, Ugens Suppe, Quiz FC, Bold i bakspejlet, a football-history podcast, and Wunderbold, described as the site's daily podcast for a European Championship; some episodes are marked as reserved for Bold+ subscribers.^[7]

How large is Bold.dk's audience?

No audience figure for Bold.dk was retrieved, from the site or from an audit body. The site's contact page publishes none, and the Bold+ page gives no subscriber count.^[2][6]

The official Danish readership measurement for printed titles is Index Danmark/Gallup: Danmarks Statistik describes its readership statistics as based on “de officielle, brancheanerkendte målinger fra Index Danmark/Gallup”, counting unique persons over 12 who read a title for at least two minutes in a week.^[5] Bold.dk's e-avis is a digital product, and no title-level figure for it was retrieved from that measurement.^[1][5]

Since when has Bold.dk existed?

The site states: “Bold gik i luften i 1999”.^[2] That is the outlet's own claim, and no independent source for the year was retrieved, so it is attributed rather than adopted.

The company named as publisher is Medieselskabet af 2017 A/S, with CVR number 26249120; the name of the company is not evidence of the site's own age, and no date of the present ownership was retrieved beyond the footer's statement as it stood on 24 September 2026.^[1] No launch date was retrieved for either of the site's paid products, the Bold+ subscription and the e-avis at eavis.bold.dk.^[6]

Why does Bold.dk matter in Denmark's sport?

It matters first because it is a football site inside one of the Danish press groups: its footer places it, through Medieselskabet af 2017 A/S, under JP/Politikens Hus A/S.^[1]

It matters second because of its link to a national tabloid. Lex's entry on Ekstra Bladet, last edited on 10 November 2025, states that Ekstra Bladet has “købt fodboldmediet Bold.dk, som leverer fodboldjournalistik til Ekstra Bladet”, and gives no date for the purchase.^[8]

It matters third because it covers the domestic league as a standing beat. The site states that it has followed 3F Superliga matches live since it went on air, and its front page on 24 September 2026 carried Superliga and second-tier club news beside foreign football.^[2][1]

It matters fourth because its television guide sets out, service by service, where football is shown in Denmark — free-to-air, pay and streaming — naming both TV 2's and Viaplay Group's channels.^[3]

It matters fifth because it has built a paid layer on top of the free site. Bold+ bundles unlimited access to articles, video and podcasts with selected matches and leagues and the e-avis, and the podcast page marks some episodes as reserved for subscribers.^[6][7]