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Sports media · Colombia

El Espectador

National daily founded in 1887 by Fidel Cano Gutiérrez and owned by Valorem S.A. Its sports desk runs separate fútbol colombiano, Selección Colombia, fútbol mundial and ciclismo sections.
✓ Last reviewed: September 2026
FoundedValorem states 1887
FounderFidel Cano Gutiérrez
OwnerValorem S.A. — majority acquired 12 November 1997
Weekly periodMOM states weekly from September 2001
Sports sectionsFútbol colombiano, Selección Colombia, fútbol mundial, ciclismo

What is El Espectador?

El Espectador is a Colombian national daily newspaper and news site. Its owner, Valorem S.A., states that the paper was established in 1887 and is the oldest newspaper in Colombia, that it is directed by Fidel Cano — a later Fidel Cano than the founder, Fidel Cano Gutiérrez, and a descendant of his — and employs 331 people, and that in 2025 the publisher moved to non-profit status.[1] That is the owner's account of its own title and is reported here as such.

The Media Ownership Monitor's Colombia study records that it was founded by the Antioquian journalist Fidel Cano Gutiérrez, that Valores Bavaria S.A. — later Valorem — acquired majority stock from the Cano family on 12 November 1997 after 110 years of family control, and that the founding family retained under 1 per cent.[2]

The same holding company owns Caracol Televisión, which in turn operates Blu Radio, so El Espectador, Caracol Televisión and Blu Radio answer to one owner.[3] The Media Ownership Monitor records that the Santo Domingo group also held the magazines Cromos and Shock.[2]

What does El Espectador cover?

The Deportes desk is divided into fútbol colombiano, Selección Colombia, fútbol mundial, ciclismo, an analysts' column set and a Mundial 2026 section, with club landing pages for Millonarios, Santa Fe, América de Cali, Atlético Nacional and Junior.[4] The desk's own description of its range names football, cycling, basketball, volleyball, tennis and boxing, with match results and goals.[4]

The cycling section is a standing beat rather than a seasonal one: it carries general classification, time trial, team and rider coverage across the Tour de France, the Giro d'Italia and the Vuelta a España, under several named bylines, and extends to Colombian mass-participation road events.[5]

The football pages are organised by club as well as by competition, which makes the desk a continuous record of Liga BetPlay seasons rather than a national-team-only operation, and a Mundial 2026 section ran alongside them for the World Cup.[4]

What are El Espectador's reach and standing?

The Media Ownership Monitor's Colombia study records El Espectador at a 4 per cent audience share, describes it as one of two newspapers with national circulation, and places it second among read dailies behind El Tiempo, noting that popular papers such as Q'hubo and free titles such as ADN exceed it on readership.[2] Valorem states that it is the second most consulted print outlet in Colombia on the Opinion Panel measure.[1]

Both figures are attributed rather than adopted here, and the MOM figures date from that study's measurement period. Its standing in sport is that of a national daily's sports desk.[4]

Valorem reports that the newspaper employs 331 people and that the publisher moved to non-profit status in 2025, with a stated mission of widening public access to information; no separate figure for the size of the sports desk is published.[1]

Since when has El Espectador published?

Valorem gives 1887 as the founding year.[1] Two other dates are distinct from it and are kept apart here: the transfer of majority ownership to Valores Bavaria on 12 November 1997, and the paper's return to daily publication after a period as a weekly.[2]

The Media Ownership Monitor profile dates the weekly period to September 2001–2008 and gives 11 May 2011 for the return to daily publication in a new format; those two statements in the same profile do not agree.[2] The year of that return could not be settled from the sources retrieved, and no independent source resolving the conflict was retrieved for this page.

No source dating the founding of the sports desk separately could be retrieved. Founded, acquired and relaunched are three different dates for this title and the page keeps them apart.[1]

Why does El Espectador matter in Colombian sport?

It is one of only two Colombian newspapers the Media Ownership Monitor records as circulating nationally, which makes its sports desk one of the two general-interest print records of Colombian sport.[2]

The ownership chain qualifies that. Blu Radio is published by Caracol Televisión S.A., and Caracol Televisión and El Espectador are Valorem companies, so a claim carried across those three is carried by one owner; El Tiempo, under the Sarmiento Angulo organisation, is the separate chain.[1] [3] [6] That distinction decides whether three Colombian citations are three sources or one, and the Organización Ardila Lülle chain behind RCN Televisión, reported in 2015 to hold half of Win Sports, is a third.[7]

Its standing cycling section, with named reporters across all three Grand Tours, also gives it a continuous record in the sport that carries Colombian athletes furthest internationally.[5] The desk's club-by-club football pages serve the same purpose for the domestic league season.[4]

References

  1. Valorem S.A. — El Espectador, company page. Accessed September 2026.
  2. Media Ownership Monitor Colombia (Reporters Without Borders / FLIP) — El Espectador outlet profile. Accessed September 2026.
  3. Valorem S.A. — Caracol Televisión, company page, listing group brands. Accessed September 2026.
  4. El Espectador — Deportes section navigation. Accessed September 2026.
  5. El Espectador — Deportes: sección de ciclismo. Accessed September 2026.
  6. Media Ownership Monitor Colombia — El Tiempo.com outlet profile. Accessed September 2026.
  7. La República — RCN compró acciones del canal WIN Sports, 30 November 2015. Accessed September 2026.