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Sports Media · China

Top sports media in China

The outlets that cover sport in China — the sports press, the broadcasters, the agencies and the specialist titles.
✓ Last reviewed: September 2026

These are the outlets that cover sport in China — the sports press, the broadcasters that hold or have held rights, the national news agency where it carries sport, and the specialist titles of national standing. Single-sport titles without national standing are not listed here; they appear on the media list for their own sport.

How this list is ordered. By role and national standing — the sports press first, then the broadcasters that hold or have held rights, then the national news agency and the specialist titles. That order is set once and stays put, so a page that has been cited does not rearrange itself later. The Tranco figure against each outlet is shown for reference and does not set the order. Tranco is a research ranking of web domains that averages the Chrome User Experience Report, Cloudflare Radar, Majestic, Cisco Umbrella and Farsight over the preceding 30 days, on the list of September 2026. It ranks a whole domain, not a sports desk. A general daily's rank counts every reader it has, most of whom did not come for sport, so a national newspaper will sit above a dedicated sports title that has more sports readers than it does.

1. Titan SportsSpecialist title · Newspaper · Tranco 118,265 — Titan Sports is a Chinese sports newspaper which a 2003 profile of it dates to 1 July 1988. Its publisher’s notice for 2025 set 61 issues for the year, printed on Mondays and Fridays and distributed through China Post under postal code 41-25. 2. CCTV-5Broadcaster · Television · Tranco 2,170 — CCTV-5 is the sports channel of China Central Television, part of China Media Group. The channel’s own site states that it launched on 1 January 1995 and broadcasts 24 hours a day. 3. Xinhua SportsNews agency · News agency · Tranco 2,912 — Xinhua Sports is the sports service of the Xinhua News Agency, which describes itself as China’s state news agency. Xinhua’s own history pages date its founding to 7 November 1931 and its renaming to January 1937. 4. Sina SportsGeneral sports coverage · News site · Tranco 463 — Sina Sports is the sports service of the Chinese portal Sina, published at sports.sina.com.cn. Sina Corporation completed a going-private merger on 22 March 2021 and its shares ceased to be listed on Nasdaq. 5. Tencent SportsGeneral sports coverage · News site · Tranco 72 — Tencent Sports is the sports service of Tencent, published at sports.qq.com. Tencent Holdings Limited is listed on the Stock Exchange of Hong Kong under stock code 700, with an RMB counter under 80700. 6. MiguBroadcaster · News site · Tranco 58,076 — Migu is the digital content company of China Mobile. Its parent’s 2025 annual report, published on 26 March 2026, gives cumulative views of Migu AI Smart Match as 310 million for the year.