Sina Sports

What is Sina Sports?

Sina Sports (新浪体育) is the sports service of Sina, one of the long-established Chinese internet portals. It is published at sports.sina.com.cn, with a mobile edition and an app.^[1] It is a publisher and aggregator of reporting, fixtures, standings and statistics rather than a rights-holding broadcaster, a distinction its own account of its history treats as the central fact of its later development.^[3]

Its corporate parent is no longer publicly listed. Sina Corporation announced on 22 March 2021 that the merger of a subsidiary of Sina Group Holding Company Limited, a company controlled by chairman Charles Chao, into Sina had become effective, with each ordinary share cancelled in exchange for 43.30 US dollars in cash, and that it had requested suspension of trading on Nasdaq and the filing of a Form 25 for delisting.^[2] The final Schedule 13E-3 amendment, filed the following day, records the merger agreement as dated 28 September 2020 and names the filing persons as Sina Corporation, Charles Guowei Chao, New Wave MMXV Limited, Sina Group Holding Company Limited and New Wave Mergersub Limited.^[4] Because the group is private, no subsequent audited ownership statement or segment disclosure for the sports business could be retrieved.

What does Sina Sports cover?

As retrieved on 19 September 2026, the site carried sections for Chinese football, with fixtures, standings and scoring tables; international football, with the UEFA Champions League, the Premier League, La Liga, Serie A, the Bundesliga, Ligue 1 and the UEFA Europa League; basketball, with the NBA and the Chinese Basketball Association, including schedules, standings and player statistics; a general-sport section; and a lottery and prediction section.^[1]

Its own account of its history describes an earlier phase built on acquired rights and a later one built on events it owns. In the article of 20 December 2018 Sina wrote that the service had been the first Chinese internet outlet to cover the Olympic Games and the first to hold accreditation for them, and that it had bought sports broadcast rights including the NBA and the Premier League. It then describes a turn away from rights buying after 2015, when Tencent acquired NBA digital rights for a reported 500 million US dollars over five years and Chinese Super League rights sold for a reported 8 billion yuan over five years, and a move into competitions it organises itself, among them a 3-on-3 basketball series that it says grew from nine regions in 2015 to 82 cities in 2018, along with five-a-side football, alpine skiing and youth ice hockey and equestrian events.^[3] Those are Sina’s own statements about its own business and are reported here as such.

How large is Sina Sports’s audience?

No independently measured audience figure for Sina Sports could be retrieved. There is no publicly published Chinese online audience currency for individual sites that could be retrieved for this page, and because the group is private since March 2021 there is no annual report or segment disclosure carrying user numbers.^[2]

The one dated figure available is the outlet’s own. In the article of 20 December 2018 Sina stated that its sports content reached more than 35 million users a day across desktop and mobile platforms.^[3] That is the outlet’s claim about itself, it is not independently audited, and it is nearly eight years old at the date of writing. It is given here with those qualifications rather than as a current measure.

Wikipedia’s background entry on the parent company carries no measured figure for the sports service either.^[5]

Since when has Sina Sports existed?

Sina dates the start of the service to 1998 in its own article of 20 December 2018, published to mark twenty years, and traces the beginning to a football post carried on the portal rather than to a formal launch announcement.^[3] That is the outlet’s own account. No independent record of a launch date for the sports channel could be retrieved.

The corporate history is separately dated and should not be collapsed into it. The merger agreement that took Sina Corporation private is dated 28 September 2020, and the merger became effective on 22 March 2021, when the company also requested suspension of Nasdaq trading.^[2][4] The service itself continued to publish through that change and was live when retrieved on 19 September 2026.^[1]

Why does Sina Sports matter in China’s sport?

Sina dates its sports service to 1998, and its archive is correspondingly long: by its own account it was covering the Olympic Games as an accredited internet outlet well before the domestic streaming market existed.^[3] For tracing a Chinese athlete’s or club’s record, a portal archive of that length is a practical resource in a market where many newer platforms carry only recent material.

Its present role is that of a general-interest publisher and data desk rather than a rights holder. The site as retrieved carries standings, fixture lists and player statistics for both domestic and European competitions alongside reporting.^[1] Its own history describes the shift away from acquired rights after the 2015 round of Chinese rights inflation and towards events it organises itself, which is a documented account of how one large Chinese portal responded to being outbid.^[3]

Its ownership is also a plain matter of record rather than of inference: the merger documents filed with the United States Securities and Exchange Commission name the acquiring vehicles and the controlling individual, and set the date on which the shares left Nasdaq.^[2][4]