Win Sports

What is Win Sports?

Win Sports is a Colombian subscription sports television channel built around domestic professional football. It describes itself on its own site as the official channel of the Liga BetPlay and of Colombian professional football, and carries the Torneo BetPlay, the Copa Colombia, the Superliga and the Liga Femenina BetPlay alongside it.^[1]

Its ownership runs back into the free-to-air sector. La República reported on 30 November 2015 that RCN Televisión's holding in the channel stood at 50 per cent following a share purchase, with DIRECTV and the league body Dimayor among the remaining shareholders.^[2] No more recent shareholder register could be retrieved for this page, and the channel's Spanish-language Wikipedia background instead names Torneos and Canal RCN as the majority partners, with Dimayor a minority partner.^[5] Infobae reported on 1 July 2026 that the channel had transmitted Colombian professional football continuously since February 2012 and that Andrea Guerrero had been its president since 2024.^[3] The channel's Spanish-language Wikipedia background instead dates test transmissions to 1 August 2012 and the official launch to 28 November 2012, and the two accounts were not reconciled from the sources retrieved.^[5]

Alongside the editorial pages the site carries the Win Play subscription service and a Win Bet vertical, so the same brand sells access to the matches it reports and takes wagers on them.^[1]

What does Win Sports cover?

The core of the schedule is the domestic league programme in full, plus cup, women's league and Superliga fixtures, carried across the open Win Sports signal, the Win Sports+ premium tier and the Win Play streaming service.^[1] The channel's site also runs editorial sections for international football and for cycling, basketball, baseball and futsal, which are covered as news rather than as rights.^[1]

It has also held event sublicences. For the 2026 FIFA World Cup, PRODU reported on 5 December 2025 that DIRECTV held the rights and sublicensed 25 matches to Win Sports — none of them Colombia group fixtures, which went to the two free-to-air networks.^[4] Background on the channel's launch sequence in 2012 and on the Win Sports+ tier is carried by the Spanish-language Wikipedia article, used here only as background.^[5]

What are Win Sports' reach and standing?

Win Sports' standing rests on exclusivity rather than on published audience figures, and no independent Colombian audience measurement for the channel could be retrieved for this page. Infobae reported on 1 July 2026 that, according to public statements by Colombian football directors and by the channel's own journalists, Win Sports pays about USD 55 million a year for the transmission rights; that figure is a reported attribution rather than a disclosed contract term.^[3]

Its president was quoted in the same report saying that the channel pays well for Colombian football and was waiting to see whether another offer appeared, and that negotiation would continue after the 2026 World Cup.^[3] That is a statement of position by a party to the negotiation, not a finding about the outcome.

What can be said about reach is structural: access is sold through the Win Sports+ tier and the Win Play service rather than carried on an open signal, so the channel's audience is bounded by subscription take-up rather than by national coverage.^[1] See broadcast rights.

Since when has Win Sports held the league rights?

Infobae dates the channel’s transmission of Colombian professional football to February 2012, and the current contract with Dimayor expires in December 2026.^[3] [6] The position was open as of 17 September 2026. Infobae reported on 3 August 2026 that Dimayor had confirmed receiving a plurality of third-party offers for the audiovisual and digital rights to the 2027–2030 cycle, that the evaluation phase was under way, and that the process was being run with Crowe Co SAS as auditor and Octagon Inc. as technical adviser, with a decision expected before the existing contract expired.^[6]

Whether Win Sports retains the rights beyond December 2026 had not been decided as of 17 September 2026.^[3] [6] Infobae named Gol Caracol and Disney among parties mentioned as possible alternative bidders; it did not report that either had submitted an offer, and Dimayor has not identified the bidders it received.^[3] [6]

Why does Win Sports matter in Colombian sport?

Win Sports is the point at which access to the domestic league is decided. Because the Liga BetPlay has been carried on a subscription channel since 2012, whether a Colombian household can watch its own first division turns on a commercial contract rather than on open-signal carriage, and the 2027–2030 tender is a live question about that.^[3] [6]

The ownership chain is also the reason the channel is not an independent source from one of the free-to-air networks: RCN Televisión's holding was reported at 50 per cent in 2015.^[2]

Its match and competition pages are, in practice, the transmission record for Liga BetPlay fixtures, which is what a reader tracing a domestic appearance usually needs.^[1] The channel's Win Bet vertical sits beside those same pages, which ties the league's broadcast economics to betting as well as to subscription.^[1]