These are the principal specialized outlets covering Rodeo. Major events are additionally covered by general sports media and rights-holding broadcasters; the outlets below constitute the sport's dedicated press.
1. ESPNTelevision — The worldwide leader in sports — America's dominant sports broadcaster and the world's most-visited sports website, since 1979.
2. The Cowboy ChannelTelevision — 24-hour rodeo network launched on 1 July 2017 and the self-described official network of ProRodeo. Owned since November 2024 by Teton Ridge, which also holds the PRCA’s exclusive media licence — so a rights-holder’s channel, not an independent one.