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Sports Media · Kenya

Top sports media in Kenya

The outlets that cover sport in Kenya — the sports press, the broadcasters, the agencies and the specialist titles.
✓ Last reviewed: September 2026

These are the outlets that cover sport in Kenya — the sports press, the broadcasters that hold or have held rights, the national news agency where it carries sport, and the specialist titles of national standing. Single-sport titles without national standing are not listed here; they appear on the media list for their own sport.

How this list is ordered. By role and national standing — the sports press first, then the broadcasters that hold or have held rights, then the national news agency and the specialist titles. That order is set once and stays put, so a page that has been cited does not rearrange itself later. The Tranco figure against each outlet is shown for reference and does not set the order. Tranco is a research ranking of web domains that averages the Chrome User Experience Report, Cloudflare Radar, Majestic, Cisco Umbrella and Farsight over the preceding 30 days, on the list of September 2026. It ranks a whole domain, not a sports desk. A general daily's rank counts every reader it has, most of whom did not come for sport, so a national newspaper will sit above a dedicated sports title that has more sports readers than it does.

1. Daily NationGeneral sports coverage · Newspaper · Tranco 26,709 — Nairobi daily published by Nation Media Group PLC, whose sport desk runs a standing athletics section on nation.africa alongside football, rugby, boxing and motorsport. 2. The StandardGeneral sports coverage · Newspaper · Tranco 23,459 — Kenyan daily published by Standard Group PLC, with a sport section of thirteen named beats and athletics reporting under regular bylines. 3. Citizen TVBroadcaster · Television · Tranco 65,147 — Free-to-air national television channel operated by Royal Media Services, recorded at 55.2 per cent of ranked television viewership in the Media Council of Kenya's 2025 survey. 4. Kenya Broadcasting CorporationBroadcaster · Television · Tranco 123,929 — Kenya's state broadcaster, which says it is established under Cap 221 of the Laws of Kenya and which announced before the 2026 FIFA World Cup that the Cabinet had funded free-to-air rights to the tournament. 5. Capital FMGeneral sports coverage · Radio · Tranco 209,409 — Nairobi radio station broadcasting on 98.4 FM whose digital newsroom keeps athletics as one of eight named sport sections alongside football, rugby, basketball and golf.