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Sports Media · Germany

Top sports media in Germany

The outlets that cover sport in Germany — the sports press, the broadcasters, the agencies and the specialist titles.
✓ Last reviewed: September 2026

These are the outlets that cover sport in Germany — the sports press, the broadcasters that hold or have held rights, the national news agency where it carries sport, and the specialist titles of national standing. Single-sport titles without national standing are not listed here; they appear on the media list for their own sport.

How this list is ordered. By role and national standing — the sports press first, then the broadcasters that hold or have held rights, then the national news agency and the specialist titles. That order is set once and stays put, so a page that has been cited does not rearrange itself later. The Tranco figure against each outlet is shown for reference and does not set the order. Tranco is a research ranking of web domains that averages the Chrome User Experience Report, Cloudflare Radar, Majestic, Cisco Umbrella and Farsight over the preceding 30 days, on the list of September 2026. It ranks a whole domain, not a sports desk. A general daily's rank counts every reader it has, most of whom did not come for sport, so a national newspaper will sit above a dedicated sports title that has more sports readers than it does.

1. SportschauBroadcaster · Television · Tranco 6,810 — The sports brand of the ARD, the association of Germany's regional public-service broadcasters, and the name of the highlights programme first broadcast on 4 June 1961. 2. kickerGeneral sports coverage · Magazine · Tranco 4,202 — German sports magazine published twice a week by Olympia-Verlag in Nuremberg, whose first issue appeared on 14 July 1920. 3. Sky DeutschlandBroadcaster · Television · Tranco 18,279 — German-language pay-television and streaming operator, launched as Premiere on 28 February 1991, renamed Sky Deutschland in 2009 and acquired by RTL Group on 1 June 2026. 4. ZDF SportBroadcaster · Television · Tranco 3,173 — The sports output of the Zweites Deutsches Fernsehen, a non-profit public-law institution seated in Mainz whose Saturday programme das aktuelle sportstudio was first broadcast on 24 August 1963. 5. DAZN GermanyBroadcaster · Television · Tranco 4,220 — The German-language service of the sports streaming operator DAZN, holder of the Bundesliga Saturday conference and all Sunday matches for the seasons 2025-26 to 2028-29. 6. BildGeneral sports coverage · Newspaper · Tranco 768 — German mass-market daily whose first edition appeared on 24 June 1952, with a sports desk and the associated weekly title SPORT BILD. 7. dpaNews agency · News agency · Tranco 60,432 — The Deutsche Presse-Agentur, founded in 1949 and owned by more than 170 shareholders, whose basic service carries sport alongside politics, business, culture and general news. 8. Sport1Broadcaster · Television · Tranco 6,409 — German free-to-air sports channel and digital platform, on air as Deutsches Sportfernsehen from 1993 and renamed Sport1 on 11 April 2010.