Fótbolti.net

What is Fótbolti.net?

Fótbolti.net is an Icelandic news site devoted to football. Its company page states that “Hlutafélagið Fótbolti ehf er utan um rekstur vefsins”, gives the company's registration number as 600907-0180, and states that “Ritstjóri Fótbolta.net er Elvar Geir Magnússon.”^[8] Its footer reads “© Copyright 2002-2026 Fotbolti.net / Fotbolti Ehf. All rights reserved.”^[1]

Its name is also carried by a competition. The Football Association of Iceland (KSÍ) lists “Fótbolti.net bikarinn 2024” among its competitions.^[2] Vísir, reporting the 2026 final on 18 September 2026, described the “Gatorade-bikars Fótbolta.net” as a competition “sem er bikarkeppni fyrir neðri deildar lið á Íslandi”, and reported the result: “Leikurinn var spilaður á Laugardalsvelli og náði Selfoss að vinna leikinn 3-1 en Selfyssingar skoruðu öll fjögur mörk leiksins.”^[3]

What does Fótbolti.net cover?

The site's tables and menus, as retrieved, cover the men's Besta deild, shown in its upper and lower halves, the women's Besta deild, the Lengjudeild for men and women, the men's 2. deild, English football, the Champions League, the European cups and its namesake cup.^[1] It runs a transfer-rumour column under a sponsor's name, “Powerade Slúðrið”, and a video and podcast section, “Sjónvarp & Hlaðvarp”.^[1] As retrieved, that section carried episodes under series names including “38 umferðir”, “Enski boltinn”, “Uppbótartíminn” and “Harkið”, the last described as “Uppgjörsþáttur úr 3 deild”, and the home page carried a section marked “Fyrir áskrifendur”, for subscribers.^[1]

Headlines on 22 and 23 September 2026 mixed domestic and foreign football, among them a preview of European cup ties with “Breiðablik og FH á heimavelli” on 23 September.^[1] A weekend preview by Brynjar Ingi Erluson on 18 September 2026 listed fixtures in the men's and women's Besta deild, the Lengjudeild play-offs and the Fótbolti.net cup, and stated that “Á morgun getur Víkingur tryggt sér Íslandsmeistaratitilinn þegar liðið heimsækir KR á Meistaravöll.”^[4]

How large is Fótbolti.net's audience?

No outlet-level audited figure could be retrieved. The site's own company page states that “Vefurinn hefur stóraukið á vinsældir sínar allt frá fyrsta degi” and that “Flettingar eru tvær milljónir svo hver lesandi les um það bil 26 fréttir á viku hverri.”^[8] The page names no measuring body and no period for the page-view figure, so both statements are reported as the company's claims and not as an audited figure; the same page's comparison of the site with its competitors is the company's own characterisation and is not repeated here.

Gallup á Íslandi announced on 29 December 2015 that it had begun measuring Icelandic online media with comScore. The sites it named were bland.is, dv.is, fotbolti.net, ja.is, mbl.is, moi.is, pressan.is and visir.is, and it stated that its weekly rankings would give “fjöldi notenda, innlita og flettinga fyrir meðaldag, meðal virkan dag, meðal helgardag og fyrir hverja viku.”^[5] Gallup's page on its web rankings now names a different partner, “Kilkaya (áður Linkpulse)”, and states that it publishes weekly rankings of the measured media at topplistar.gallup.is.^[6] That rankings site could not be retrieved, so no weekly reading for fotbolti.net is given here.

Since when has Fótbolti.net existed?

The launch date is the site's own claim. Its company page states that “Vefurinn Fótbolti.net var fyrst opnaður þann 15. apríl árið 2002.”^[8] The copyright line in its footer runs from the same year.^[1] No independent source for the date was retrieved. The site was already running in December 2015, when Gallup named it among the sites in its new online measurement.^[5]

Why does Fótbolti.net matter in Iceland's sport?

A national federation competition carries its name: KSÍ lists Fótbolti.net bikarinn among its tournaments, and the 2026 final was played at Laugardalsvöllur on 18 September 2026.^[2][3]

Its operating company has received state operating support as a private medium. The government's release of 4 November 2023 on that year's allocation under the Media Act, no. 38/2011, lists Fótbolti ehf. at 7,678,544 krónur, among 25 media granted a total of 470,517,676 krónur. The release states that 28 applications were received, three of them rejected, and that support was capped at 25% of eligible operating costs.^[7] The provisions of chapter X.B of that Act on support for private media “féllu úr gildi 1. janúar 2026”, and the government states that a bill on a revised support system will be put to the 157th session of Alþingi.^[9]

It covers the domestic game down the pyramid, with tables for the Besta deild, the Lengjudeild and the 2. deild.^[1]

And it was one of the sites in Gallup's online audience currency from the start, in 2015.^[5]