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Daily newspaper · Peru

El Comercio — Deporte Total

Sports desk of El Comercio, the Lima daily the Media Ownership Monitor dates to 1839; its sport sits on a path of the parent site rather than a separate domain.
✓ Last reviewed: September 2026
TypeSports desk of a general daily newspaper and its site
Section nameDeporte Total, abbreviated DT in the site's navigation
PublisherEmpresa Editora El Comercio, per the site's own copyright line
Founded1839, per the Media Ownership Monitor Peru profile of the newspaper

What is El Comercio — Deporte Total?

Deporte Total, shown as “DT” in the site navigation, is the sports desk of El Comercio, the Lima daily published at elcomercio.pe. The site's own footer carries the line “© 2026 Empresa Editora El Comercio. Todos los derechos reservados”, and its section list runs from Política and Economía through Somos and Luces to DT, with DT subdivided for football, tennis, volleyball, motor racing and regional coverage.[1] The sport sits on a path of the parent site and not on a separate domain or subdomain.[1]

Ownership is documented by a named monitoring body. The Media Ownership Monitor Peru's profile of the newspaper records control by the Miró Quesada and García Miró families, “168 shareholders with a right to vote”, and a parent company it names as “Grupo El Comercio (hoy Vigenta Inversiones S.A.)”; the same profile states there is “difficulty in identifying all the shareholders in the 'El Comercio' group”.[2]

What does El Comercio — Deporte Total cover?

The desk's own subsections, as the site's navigation served them, are Fútbol peruano, Fútbol mundial, Selección, Peruanos en el mundo, Champions League, Vóley, Tenis, Automovilismo, Polideportivo, DT Running and Caminos del Inca, together with country desks for España, Argentina, México, Colombia and the United States.[1] Its polideportivo reporting supplies documented governance material as well as results: it published the record of the FIBA Congress's June 2021 decision to remove Peru's national basketball federation from FIBA's federated system, quoting artículo 10.6 of the FIBA General Statutes, and returned to the case in July 2025 with the dates of the two IPD resolutions of December 2024.[3][4]

It also covers minority sports with a Peruvian claim: its June 2026 report on paleta frontón described the game as “el único deporte de origen peruano”, a characterisation of the paper's carried here with its claimant.[5] On football the desk covers the Liga 1 and the CONMEBOL competitions.[1]

How large is El Comercio — Deporte Total's audience?

No audited figure for the sports desk alone exists, because the measured unit is the newspaper and the site. For the newspaper, the Media Ownership Monitor Peru's own profile records the audience share as missing data.[2]

The monitor does publish market-level measurement with its sources named. Its concentration findings state that “according to data from the Association of Peruvian Journalism Companies (SEPP), between 2013 and 2014 El Comercio concentrated 80% of newspaper circulation and 78% of the readership”, and that El Comercio “concentrates 65% of the monthly unique users of digital media measured by the Interactive Advertising Bureau (IAB)”.[7] Its online-media findings state separately that “El Comercio is the digital news media outlet with the greatest Internet traffic according to the IAB, recording an average of 20 million unique users per month in 2015 and reaching a historic high of 25.7 million in June of that year”.[8] Every one of those figures is a period figure from the monitor's research and none is a current reading; the monitor names IAB as the digital measurement body and the press-companies association for print.[7]

Since when has El Comercio — Deporte Total existed?

The Media Ownership Monitor Peru gives the newspaper's founding year as 1839.[2] That is the date for the title, not for the sports desk: no founding date for Deporte Total as a named section could be retrieved, and the site's own pages give none.[1] Founded, renamed and restructured are kept apart here.

The corporate name under which the title is published has changed within the monitor's own record: it names the owner as “Grupo El Comercio (hoy Vigenta Inversiones S.A.)” without dating the change, while the site's footer as retrieved names “Empresa Editora El Comercio”.[2][1] The two names are reported as they appear rather than reconciled.

Why does El Comercio — Deporte Total matter in Peru's sport?

Because the documented record of Peruvian sport governance runs largely through it. The FIBA expulsion, the IPD resolution numbers and dates of December 2024, and the paleta frontón material used on the Peru country page are all Deporte Total reporting.[3][4][5]

The counterweight belongs in the same paragraph, in the monitoring body's own words. The Media Ownership Monitor Peru states that its investigation “analyzed the 40 media outlets with the largest audience numbers in Peru” and that “out of these 40, 16 belong to the El Comercio Group”.[9] Its concentration findings record that after purchasing Epensa in 2013 “El Comercio has nine newspapers with editions in the north, center and south of the country”, that it holds 13 online digital media, and that “El Comercio and its subsidiaries received more than 1.4 billion soles (US$ 411 million), or almost 60%” of the advertising traced across nine media groups in 2016.[7][6] Reporters Without Borders and Ojo Público published that research jointly; it is quoted here rather than summarised, and it is dated to the research period and not to today.[7]

References

  1. El Comercio (elcomercio.pe) — home page: footer imprint “© 2026 Empresa Editora El Comercio”, section list including DT (Deporte Total) and its subsections. Accessed 2026-09-23.
  2. Media Ownership Monitor Peru — Diario El Comercio outlet profile: founded 1839, Miró Quesada and García Miró families, 168 voting shareholders, audience share missing data. Accessed 2026-09-23.
  3. El Comercio — FIBA Congress expels Peru's national basketball federation, 4 June 2021, quoting artículo 10.6 of the FIBA General Statutes. Accessed 2026-09-23.
  4. El Comercio — Peruvian basketball without international competition; IPD Resoluciones 141-2024-P/IPD and 145-2024-P/IPD of December 2024, published 6 July 2025. Accessed 2026-09-23.
  5. El Comercio — Paleta frontón report, 15 June 2026, describing the game as “el único deporte de origen peruano”. Accessed 2026-09-23.
  6. Media Ownership Monitor Peru — Print media: circulation and readership shares for 2013–2014 and the group's newspaper holdings. Accessed 2026-09-23.
  7. Media Ownership Monitor Peru — Concentration findings: SEPP circulation and readership shares 2013–2014, 65% IAB digital share, nine newspapers and 13 online media, advertising shares for 2016. Accessed 2026-09-23.
  8. Media Ownership Monitor Peru — Online media: IAB measurement, the ten digital outlets examined, and El Comercio at 20 million monthly unique users in 2015. Accessed 2026-09-23.
  9. Media Ownership Monitor Peru — Media: the 40 highest-audience media outlets analysed, 16 of them belonging to the El Comercio Group. Accessed 2026-09-23.