These are the outlets that cover sport in
Austria — the
sports press, the broadcasters that hold or have held rights, the national news agency
where it carries sport, and the specialist titles of national standing. Single-sport
titles without national standing are not listed here; they appear on the media list for
their own sport.
How this list is ordered.
By role and national standing — the sports press first, then the broadcasters that
hold or have held rights, then the national news agency and the specialist titles. That
order is set once and stays put, so a page that has been cited does not rearrange itself
later.
The Tranco figure against each
outlet is shown for reference and does not set the order. Tranco is a research ranking
of web domains that averages the Chrome User Experience Report, Cloudflare Radar,
Majestic, Cisco Umbrella and Farsight over the preceding 30 days, on the list of September 2026.
It ranks a whole domain, not a sports desk. A general daily's rank
counts every reader it has, most of whom did not come for sport, so a national
newspaper will sit above a dedicated sports title that has more sports readers than it
does.
Some outlets carry no Tranco figure at all. Tranco ranks registrable domains, so a
sports desk published on a subdomain cannot appear in it whatever its readership, and
a smaller national outlet may sit outside the top million. Those are marked below.
1. ORF SportBroadcaster · Television · not in the Tranco top million — Sport output of the Österreichischer Rundfunk, the public broadcaster: the ORF SPORT + channel, which the ORF-Gesetz requires in § 4b, sport on ORF 1 and ORF 2, and sport.orf.at.
2. Sky Sport AustriaBroadcaster · Television · Tranco 109,774 — Pay-television sport channel and website of Sky Österreich Fernsehen GmbH; the Bundesliga names it broadcaster of all 195 top-division matches from 2026–27 to 2029–30.
3. ServusTVBroadcaster · Television · Tranco 42,679 — Private television channel of the Red Bull Media House, based in Salzburg; the ORF’s media research gives it a 4.7 per cent share of viewing in 2025, and its sport pages list Formula 1 and MotoGP.
4. Kronen ZeitungGeneral sports coverage · Newspaper · Tranco 5,115 — National daily of the Mediaprint group; the Media-Analyse 2025 gives it a print reach of 19.8 per cent, and ÖWA data give krone.at 3.637 million unique users in the first quarter of 2026.
5. Der StandardGeneral sports coverage · Newspaper · Tranco 4,317 — National daily published by STANDARD Verlagsgesellschaft m.b.H. of Vienna, first issued on 19 October 1988 by its own account; print reach 6.9 per cent in the Media-Analyse 2025.
6. LAOLA1Specialist title · News site · Tranco 35,228 — Sports website whose media owner is Sportradar Media Services GmbH of Vienna; the Bundesliga awarded Sportradar the ADMIRAL 2. Liga rights, all 240 live matches in the LAOLA1 universe.