Topsport.bg

What is Topsport.bg?

Topsport.bg is a Bulgarian sports news site. Its own header carries the mark of the WMG network, and its description of itself is “последните новини за футбола и спорта” — the latest news on football and sport, with results, statistics and commentary.^[1]

No about page or stated founding date is published on the site in the material retrieved, and no publisher detail beyond the network mark is given there.^[1] The account below therefore rests on the site’s own section structure and on dated articles it has published.

That is a limitation of the evidence rather than of the site: several Bulgarian sports titles publish without a masthead page, and where an ownership or founding statement cannot be retrieved this page says so instead of substituting an inference. The site does publish contact and advertising routes, and it carries the network mark in its header on every page read.^[1]

What does Topsport.bg cover?

The site is football-led. Its navigation covers the Bulgarian first and second divisions and the domestic cup, the English, Spanish, Italian and German leagues and the UEFA club competitions, with further sections for tennis, volleyball, motorsport and combat sport, and detailed match statistics alongside the news stream.^[1]

Its distinctive output is club-level statistical compilation. On 14 October 2024 it published an overall balance for the Levski Sofia against CSKA Sofia derby of 163 championship meetings, 60 CSKA wins, 56 Levski wins and 47 draws, listing the individual results behind the total.^[3] On 15 September 2022 it published a ten-year window on the same fixture: 28 championship matches with 15 CSKA wins, 4 Levski wins and 9 draws, and a goal aggregate of 43–20.^[4]

Those are the site’s own compilations rather than a federation record, and they are reported here with that qualification and with the date each was current to. The two sets are not arithmetically related to one another and neither is offered as a running total: the first is an all-time championship balance as at October 2024, the second a ten-year window closing in September 2022.

Alongside the derby material the site files club-by-club coverage of the Bulgarian first division, transfer and fixture reporting, and match statistics pages; its betting-odds commentary is presented as a separate strand from its news reporting.^[1] It also reports on its own standing in the market, which is how the one measured audience figure below came to be published.^[2]

How large is Topsport.bg's audience?

The one measured figure the site has published with a named provider is more than a decade old. In an article dated 27 August 2015 it reported Gemius measurement for July 2015 of 145,113 unique visitors and 6,509,811 impressions, and stated that only Sportal.bg and Gong.bg ranked above it among Bulgarian sports sites in that month.^[2]

That figure is given with its date and is not carried forward. No current audited audience measurement for the site could be retrieved, and commercial traffic estimators are not audited measurement and are not used here.

Gemius is the provider the site itself named for that measurement, and it is the only named internet-audience provider that appears in the Bulgarian sports-site reporting that could be retrieved.^[2] Whether it remains the measurement in use for this market, and what the current figures are, could not be established from a retrievable source, so neither is stated.

Since when has Topsport.bg existed?

No founding date is published on the site and none could be established from another source, so none is given.

What can be dated is continuous publication: the site was measured and ranked among Bulgarian sports sites in July 2015,^[2] was publishing statistical compilations in September 2022^[4] and in October 2024,^[3] and was publishing when read on 21 September 2026.^[1] That establishes a span rather than an origin.

Why does Topsport.bg matter in Bulgaria's sport?

Its head-to-head compilations are among the few published Bulgarian aggregates for the country’s named derby, and they are cited elsewhere with the qualification that they are a single secondary source rather than a federation record.^[3]

Reporters Without Borders places Bulgaria 71st of 180 countries with a score of 60.28 in its 2026 World Press Freedom Index and states that “the media are almost entirely dependent on income from advertising, which is largely controlled by the state”.^[5] That is the organisation’s characterisation of the market, quoted and attributed here rather than adopted.