Тема Спорт

What is Тема Спорт?

Тема Спорт is a Bulgarian sports site published at temasport.com. Its output is football-led, with sections for Bulgarian football, international football, analysis and interviews, and a standing category labelled “позиция” for opinion and position pieces.^[1]

The site publishes contact details but no about page, no stated founding date and no publisher statement in the material retrieved.^[1] Its articles carry bylines: the piece discussed below is bylined Петър Здравков and timestamped to the hour.^[2]

The bylined, labelled format is the site’s distinguishing feature in the retrieved material. Pieces filed under the position label are marked as such at the head of the article rather than run as news, which separates the site’s reporting of a dispute from its argument about one.^[2] That separation is stated here as the site presents it and is not assessed.

What does Тема Спорт cover?

Its permanent structure covers Bulgarian football — efbet Liga, the Second League and the Bulgarian Cup — with team sections for fourteen domestic clubs, the principal European club competitions, and further sections for basketball, volleyball, tennis and combat sport, alongside live scores and a television schedule.^[1]

Its domestic reporting extends to the commercial governance of the league. On 14 May 2026, under a byline and the site’s position label, it reported that fifteen of the sixteen efbet Liga clubs had signed a declaration addressed to the Bulgarian Football Union and to Nova Broadcasting Group, asserting that the present television compensation “does not reflect the real value of Bulgarian football”, naming Botev Plovdiv as the initiating club and Slavia as the only club not to sign, and recording that the declaration raised the possibility of alternative distribution if the clubs’ demands were not met.^[2] Sportal.bg reported the same declaration the same day with the same non-signatory.^[3]

How large is Тема Спорт's audience?

No audited audience measurement for temasport.com could be retrieved, and no figure is given. The site publishes none itself, and it does not appear in the one Bulgarian sports-site ranking with a named measurement provider that could be retrieved, which in any case dates from July 2015.^[1]

Commercial traffic estimators are not audited measurement and are not used here. What can be recorded instead is that the site’s reporting is picked up in the same news cycle as larger Bulgarian titles: its 14 May 2026 television-rights piece ran alongside Sportal.bg’s account of the same declaration.^[2][3]

Two things follow from the absence of a figure and neither is an inference about size. First, the site is not covered by the one Bulgarian sports-site ranking with a named provider that could be retrieved, and that ranking is in any case from 2015. Second, the site itself publishes no media kit or advertising audience statement in the material retrieved, so there is not even a self-reported number to attribute.^[1] Where an outlet publishes its own figures this page quotes them as claims; where it publishes none, it says so.

Since when has Тема Спорт existed?

No founding date is published on the site and none could be established elsewhere, so none is given. The site’s own metadata as read carried a last-modification date in April 2026, which fixes currency rather than origin.^[1]

Continuous publication can be dated at least across 2026: the television-rights piece is timestamped 14 May 2026, and the site was publishing when read on 21 September 2026.^[1][2]

Founding, first publication under the present name and any change of publisher are three separate questions here, and none of them could be answered from a retrievable source. What can be recorded instead is the span over which the site was observed publishing, anchored to dated articles.^[2]

Why does Тема Спорт matter in Bulgaria's sport?

It reports the commercial arrangements of the domestic league as a standing subject rather than an occasional one, and its account of the clubs’ May 2026 declaration names the parties, the initiating club, the non-signatory and the clubs’ stated ground.^[2] That subject has been examined by a named Bulgarian body: the Institute for Market Economics, writing in August 2021, recorded a rights contract running five seasons to 2026 at 6.5 million leva a season and described the model as “порочен”, citing “липсата на реална състезателна процедура”.^[4] That characterisation is the institute’s and is quoted rather than adopted.

Reporters Without Borders places Bulgaria 71st of 180 countries with a score of 60.28 in its 2026 World Press Freedom Index and states that “the independence of privately owned media is threatened by their owners’ interests in other regulated sectors”.^[5] On the mechanism behind the dispute the site reports, see broadcast rights.