What is Танјуг?
Танјуг publishes as a news agency at tanjug.rs, its news output in Cyrillic, with a general news service and a standing sport desk.[1][3] Its impressum names the entity behind the service as Tačno d.o.o. at Дечанска 12/7, 11000 Београд, with registration number 21632490, and Јована Јоксимовић as главна и одговорна уредница.[2] The impressum carries no statement of the agency's founding, its legal status or its history.[2] That silence is itself the point of interest, because the name has a documented institutional break behind it, set out in the section below. This page records the agency by the corporate details its own impressum publishes, with the date of retrieval, and asserts nothing about ownership beyond them.
What does Танјуг cover?
The agency runs a general news service with sections including друштво and, within its sport desk at tanjug.rs/sport, subsections for фудбал, кошарка, тенис, одбојка, ватерполо and остали спортови.[1][3] Its sport items are wire-style pieces on competition results, transfers, coaching appointments and the decisions of governing bodies, including international federation business .[3] As a wire service its output is written to be republished, which is the structural reason a reader may encounter its sport copy on other Serbian sites under those sites' own mastheads rather than under this one.[3] The sport desk's own section list — фудбал, кошарка, тенис, одбојка, ватерполо and остали спортови — maps onto the sports in which Serbian teams and athletes compete most often at international level, and it is a general national sports desk rather than a single-sport service.[3] The agency publishes its news output in Cyrillic, headlines and section names included, while its impressum is set in Latin.[2][3]
How large is Танјуг's audience?
No audited audience, subscriber or client figure for Танјуг could be retrieved for this page, and none is published on its impressum.[2] For a wire agency the relevant measure is in any case subscription and republication rather than direct readership, and no register of its subscribing outlets could be retrieved. Serbia's recognised television currency is peoplemeter panel measurement credited to Nielsen Audience Measurement,[4] which does not measure agencies; there is no equivalent audited currency for wire distribution that could be retrieved here. Traffic estimators are not audited measurement and are not used. This is a limitation of the available evidence rather than a statement that the agency has no reach: a wire item republished under another masthead is counted, if at all, in that outlet's figures and not in this one's. The impressum names an editor and an address but publishes no client list, no subscriber count and no circulation of any kind.[2]
Since when has Танјуг existed?
The name has a documented discontinuity and the two things should be kept apart. The journalists' association UNS reported on 5 November 2015 that „Танјуг престаје да постоји, званично је саопштено из надлежног министарства Владе Србије” — that Tanjug was ceasing to exist, as officially announced by the competent ministry of the Government of Serbia — an announcement that came after the law on Tanjug expired on 31 October 2015 and two privatisation attempts had not succeeded.[5] That is the deciding body, the ground and the date, as reported by a journalists' association rather than by the ministry's own release. The service publishing under the name today is published by Tačno d.o.o., registration number 21632490, per the impressum retrieved for this page.[2] No instrument re-establishing a state agency under this name was retrieved, and none is asserted. That same report is headed „Крај Танјуга на 72. рођендан” — the end of Tanjug on its seventy-second birthday — which places the establishment of the agency in 1943 on that association's own dating.[5] Founded, wound up and re-launched under the same name are three different events; the association dates the first two and the impressum fixes the present corporate position.[2][5]
Why does Танјуг matter in Serbia's sport?
Its documented role is as a Serbian-language wire with a standing sport desk covering the sports that dominate the Serbian calendar — football, basketball, tennis, volleyball and water polo — whose copy is written for republication.[3] The institutional question around the name is the reason its entry here is written with dates attached rather than in the present tense. On the wider market, the Centre for Media Pluralism and Media Freedom's Media Pluralism Monitor for Serbia 2026 scores market plurality at 74 per cent and political independence at 81 per cent, both high risk, and states that „current regulations do not stop hidden ownership or undisclosed links between media owners and political actors” and that „state advertising continues to operate in a grey zone, where public money is distributed without transparency, fairness, or accountability”.[6] Those are the monitor's findings about the Serbian market, quoted and attributed, and they are not findings about this agency.
References
- Танјуг — насловна страна. Accessed 2026-09-22.
- Танјуг — Импресум. Accessed 2026-09-22.
- Танјуг — Спорт. Accessed 2026-09-22.
- Advertiser Serbia — Седмични преглед гледаности телевизије, 3-9. новембар 2025.. Accessed 2026-09-22.
- УНС — Крај Танјуга на 72. рођендан, 5. новембар 2015.. Accessed 2026-09-22.
- Centre for Media Pluralism and Media Freedom — Media Pluralism Monitor, Serbia 2026. Accessed 2026-09-22.