What is Спортски журнал?
Спортски журнал is a Serbian sports title whose digital edition publishes at a subdomain of the Politika site, under the masthead СПОРТСКИ ЖУРНАЛ, in Cyrillic by default with a Латиница switch to Latin script.[1] Its impressum names the publisher as „Политика новине и магазини д.о.о. Трг Политика бр. 1, 11000 Београд” and the главни и одговорни уредник as Зоран Стојадиновић.[2] The site footer repeats the publisher line as „© Политика Online / Политика новине и Магазини / Трг Политика 1, Београд, Србија”.[1] Because the sports edition sits on the parent publisher's domain rather than on a domain of its own, this page records the parent domain politika.rs.
What does Спортски журнал cover?
The site's own section structure runs to football, with subsections for the national team, the domestic leagues and the European club competitions; basketball, with the ABA League, the EuroLeague and the NBA; tennis across the ATP and WTA tours and the Davis Cup; volleyball, handball and water polo; a mixed-sports grouping taking in athletics, swimming, combat sports, Formula 1 and winter sports; a standing section for the 2028 Olympic Games; and photo galleries and columns.[1] Its domestic reporting includes attendance accounting: a piece of 2 June 2026 set out that Crvena zvezda drew 182,850 spectators across 17 home Super liga matches in 2025/26, an average of 10,755, against 162,169 and an average of 8,535 the season before, and that the league meetings between Crvena zvezda and Partizan in that season drew 45,277 on 22 February 2026 and 28,714.[3] Those are season totals for one club's home matches and a per-match figure for two fixtures, not a league-wide total.
How large is Спортски журнал's audience?
No audited circulation or readership figure for Спортски журнал could be retrieved for this page. Serbia has no audited print circulation currency that could be retrieved, and traffic estimators are not audited measurement and are not used here. The one print figure available is historical and comes from the publisher: in a piece of 17 May 2026 marking the title's anniversary, Politika wrote that the first issue was printed in „нестварних 100.000 примерака” — 100,000 copies — in a single edition.[4] That is a figure for one issue in 1990 and says nothing about any later print run. The same piece states that many working Serbian journalists trained on the title before moving elsewhere;[4] that is the publisher's account of itself and is reported as such. For television, by contrast, the Serbian market does have a recognised currency, peoplemeter panel measurement credited to Nielsen Audience Measurement[5] — a comparison that shows the print gap is a feature of the evidence rather than of this title.
Since when has Спортски журнал existed?
The publisher dates the title precisely. In its anniversary piece of 17 May 2026, Politika wrote „Ваш прозор у свет спорта отворен је 17. маја 1990” — your window on the world of sport opened on 17 May 1990 — and described the occasion as the title's thirty-sixth year.[4] That is the publisher's own dating of its own title, attributed here rather than adopted, and no second independent source for the date was retrieved. The impressum carries no separate founding date .[2] The title's present publishing arrangement, as a sports edition of Политика новине и магазини running on a subdomain of the parent site, is documented by the impressum and footer rather than dated by them.[1][2]
Why does Спортски журнал matter in Serbia's sport?
Its documented role is as a daily sports desk inside one of Serbia's established newspaper publishers, producing the kind of season-long attendance accounting that a reader cannot get from a federation's own site.[3] The publisher characterises the title as a school of sports journalism through which many working Serbian journalists passed;[4] that is the publisher's characterisation and is not adopted here. On the wider question of press independence and the distribution of public money to media, the Centre for Media Pluralism and Media Freedom's Media Pluralism Monitor for Serbia 2026 scores political independence at 81 per cent, a high risk and the most endangered area in that edition, and states that „state advertising continues to operate in a grey zone, where public money is distributed without transparency, fairness, or accountability” and that „the gravest threats to the public interest in media stem from entrenched clientelist networks linking media company owners with political authorities”.[6] Those are the monitor's findings about the Serbian market, quoted and attributed.
References
- Спортски журнал — насловна страна. Accessed 2026-09-22.
- Спортски журнал — Импресум. Accessed 2026-09-22.
- Спортски журнал — Вечити дербији посећенији у 2026, 2. јун 2026.. Accessed 2026-09-22.
- Спортски журнал — школа спортског новинарства, 17. мај 2026.. Accessed 2026-09-22.
- Advertiser Serbia — Седмични преглед гледаности телевизије, 3-9. новембар 2025.. Accessed 2026-09-22.
- Centre for Media Pluralism and Media Freedom — Media Pluralism Monitor, Serbia 2026. Accessed 2026-09-22.