What is Primicias?
Primicias is a digital news outlet in Ecuador. On its own Quiénes somos page it describes itself as the first wholly digital newspaper in the country and states a purpose of journalism that is innovative and committed to society.[1] The same page names its editorial line-up, including Dimitri Barreto as director, Mónica Orozco as general editor and Santiago Guerrero as sports editor — a named sports desk rather than a general reporting pool.[1]
The SembraMedia directory, which catalogues digital native outlets in Latin America, lists Primicias as an Ecuadorian outlet founded in 2019, run as an “Organización con fines de lucro”, with its principal income from sponsored content or native advertising, secondary income from local advertising sales, and additional revenue from grants and Google AdSense.[2] The outlet's own page states neither an ownership structure nor a launch date.[1] Reporters Without Borders names Primicias in its Ecuador country profile among “El Comercio, El Universo, La Hora, Primicias, and Últimas Noticias”, which it calls “the leading newspapers in Ecuador, where the practice of journalism is being impacted by the unsafe environment and economic difficulties”; that is RSF's wording, quoted and attributed.[8]
What does Primicias cover?
Its sport reporting is quantitative and is built on primary league records. On 8 January 2026 it published a reading of LigaPro's own disciplinary records — the documents that log paid admissions — for the completed 2025 LigaPro Serie A season, covering the initial phase together with the hexagonal and quadrangular stages, and gave a league average of “3.367 hinchas” a match against “4.039” in 2024, with Liga de Quito at “12.009 aficionados”, Emelec at “9.886 hinchas” and Barcelona SC at “6.192 personas”.[3] On 14 August 2026 it published a second series from the same records, giving 3,604 for 2025 and “3.787 hasta la Fecha 23” for 2026 and a five-year mean of “3.668 hinchas”, and stated that the records count paid admissions only, excluding suite and box holders and card schemes.[4]
It also covers governing-body decisions and legislation. On 30 September 2022 it reported that the Consejo de la Conmebol, meeting that day in Córdoba, ratified the Estadio Banco Pichincha in Guayaquil as the venue for the single Copa Libertadores final of 29 October 2022.[5] On 11 February 2026 it reported the publication in the Registro Oficial and entry into force of the Ley Orgánica del Deporte, la Educación Física y la Recreación, and the provisions on sociedades anónimas deportivas, sports betting and limits on the re-election of officials.[6] On 28 April 2024 it published a head-to-head of the Clásico del Astillero over 233 meetings.[7]
How large is Primicias' audience?
No audited audience measurement for Primicias could be retrieved for this page. The figures that exist are platform follower counts listed by the SembraMedia directory — 2,756,451 on Facebook, 1,269,274 on Twitter, 67,859 on Instagram, 35,600 on TikTok and 14,700 on YouTube — and the directory carries no date against them.[2] Follower counts are not audited measurement, they are a single reading rather than a period average, and without a date they cannot be anchored, so they are reported here only as what that directory lists.
The outlet's own pages publish no traffic, subscriber or reach figure.[1] The directory does record how the outlet is funded — principally sponsored content or native advertising, then local advertising sales, with grants and Google AdSense as further sources — which describes a revenue mix rather than an audience.[2] Ecuador has no retrievable audited digital-measurement currency against which a reach figure for this outlet could be checked, and that is a limitation of the evidence rather than a statement about the outlet.
Since when has Primicias existed?
The SembraMedia directory gives the year founded as 2019.[2] The outlet's own pages state no launch date, so that year rests on the directory alone and is reported as the directory's entry.[1]
The outlet's own characterisation — that it is the first wholly digital newspaper in Ecuador — is its claim about itself and is not adopted here; the directory repeats the same phrase in its description, which is a restatement of the outlet's wording rather than an independent confirmation.[1][2] Its retrieved sport archive runs at least from September 2022.[5]
Why does Primicias matter in Ecuador's sport?
Because of the records it reads. Ecuadorian attendance is published by the league in disciplinary documentation rather than as a season table, and Primicias is the outlet retrieved for this list that works from those documents and says which stages of the season its totals cover.[3][4] That distinction matters: its completed-season 2025 average of 3,367 and its later figure of 3,604 for the same season are different measurements of the same year, and neither article states how their scopes differ.[3][4]
It also reports the decisions that set the frame around the fixtures — a CONMEBOL council ratifying a final venue in Guayaquil, and a statute changing the legal form open to professional clubs.[5][6] Its sports desk is named on its own staff page, which is unusual enough among the outlets retrieved here to be worth stating.[1]
References
- Primicias — Quiénes somos (self-description and editorial line-up, including the sports editor). Accessed 2026-09-23.
- SembraMedia — Directorio de medios: Primicias (year founded, business model, platform follower counts). Accessed 2026-09-23.
- Primicias — ¿Qué equipo llevó más hinchas a los estadios en la LigaPro 2025? (8 January 2026). Accessed 2026-09-23.
- Primicias — La LigaPro, lejos de llenar sus estadios (14 August 2026). Accessed 2026-09-23.
- Primicias — Conmebol ratifica a Guayaquil como sede de la final de la Libertadores (30 September 2022). Accessed 2026-09-23.
- Primicias — La nueva Ley del Deporte fue publicada en el Registro Oficial y entró en vigencia (11 February 2026). Accessed 2026-09-23.
- Primicias — Estadísticas: los números históricos del Clásico del Astillero (28 April 2024). Accessed 2026-09-23.
- Reporters Without Borders — Ecuador country profile (media landscape). Accessed 2026-09-23.