Pobjeda

What is Pobjeda?

Pobjeda is a Montenegrin daily newspaper with a news portal at pobjeda.me. The Media Ownership Monitor Montenegro, in its 2023 profile, states: “Under Nova Pobjeda d.o.o. two media outlets are published – the daily newspaper and portal Pobjeda, both owned by the Greek businessman Petros Stathis.” It states that Nova Pobjeda is owned by Media-Nea d.o.o., which is owned by First Financial Holdings, whose majority shareholder is Petros Stathis.^[2]

The Monitor gives the paper's address as Ul. 19. decembra br. 5 in Podgorica and its price as 0.70 EUR. It records that its team contacted the outlet on 18 August 2023 and that the editor-in-chief, Draško Đuranović, responded on 4 September 2023.^[2] The portal's home page requires JavaScript and served no readable text on retrieval; the news sitemap published on the same host lists its articles by date and title and declares the language code cnr.^[1]

What does Pobjeda cover?

Pobjeda's news sitemap, retrieved on 24 September 2026, lists items with their dates and titles but does not mark sections, so its titles are the evidence of what the portal carried.^[1] The items dated 23 September 2026 also covered politics, society, the economy and culture.

The sport items among them included a handball report, “Ubjedljiv poraz Budvanske rivijere u Skoplju”, and a chess report, “Muškarci bolji od Paragvaja, dame od Bolivije”. A football item on the national team was headed “Vasilije Adžić pun samopouzdanja: Jedva čekam da počne Liga nacija”. Others were headed “Nova sjednica za izbor saziva Skupštine KSCG sjutra u Podgorici”, on the basketball federation's assembly, “Juniori osigurali bronzane medalje” and “Dilan Prašović u borbi večeri napada evropsku titulu”.^[1]

International sport appeared in the same list: “Novak se vraća tamo gdje nikada nije izgubio: Poslije 11 godina ponovo u Pekingu”, “Red Bul zaključao vozački tandem”, and items on the French and German national football teams. Items dated 22 September included “Đuraškoviću klupa Petrovca”, on the football club Petrovac's new coach, “Kiprani ambiciozni pred dolazak u Podgoricu”, previewing Cyprus's visit to the national football team, and a world-championship report headed “Prelvukaj u četvrtfinalu SP, Šćepanović eliminisan”.^[1] That is two days' reading of the sitemap.

How large is Pobjeda's audience?

No audited readership or web figure for Pobjeda was retrieved. The Media Ownership Monitor's profile lists its audience share as missing and states: “There is no credible centralized audience measuring tool in the country.”^[2] A study dated October 2025, prepared with the OSCE Mission's support and published on the AMU's website, states: “Zasada u Crnoj Gori ne postoji usuglašen i industrijski općeprihvaćen jedinstveni sustav mjerenja gledanosti/slušanosti medija.”^[5]

The Monitor's print list, citing a 2023 survey by the Digital Forensics Center, states: “The most trusted newspaper is Vijesti, 43,3%, followed by Pobjeda with 25,3%, and Dan with 22,2%.”^[3] Its online list, from the same survey, gives the Pobjeda portal a trust figure of 6.5 per cent.^[4] Those are measures of trust, not of readership.

Since when has Pobjeda existed?

The Media Ownership Monitor states: “The first issue of Pobjeda was printed on October 24, 1944 in the newly liberated Nikšić as a newsletter of the People's Liberation Front of Montenegro and Boka.” It adds: “Pobjeda was a state media.”^[2]

The Monitor records the break in that history. It states that the outlet “was declared bankrupt in the early 2000s”, and that “The state-owned Pobjeda, which went into liquidation, was bought by the Media Nea d.o.o in November 2014, through which they obtained the right to use Pobjeda's visual identity.” Its profile gives the founding year as “1944 (rebranded in 2014)”.^[2] Those are the Monitor's accounts.

Ownership, with its dates. The Monitor's profile was compiled in 2023.^[2] The impressum of the portal CdM, retrieved on 24 September 2026, states that Media-Nea D.O.O. is 99.99 per cent owned by First Financial Holdings, which is wholly owned by Petros Stathis.^[6] No ownership statement on Pobjeda's own site could be read.

Why does Pobjeda matter in Montenegro's sport?

Pobjeda is a daily whose portal carried domestic club sport, the national federations' business and the national teams alongside international sport in its sitemap titles for 22 and 23 September 2026.^[1]

Its ownership links it to other titles. The Monitor states: “Through his companies, Stathis also owns portals CDM and Analitika.”^[2] Reporters Without Borders, in its 2026 Index, states that Montenegro “has dozens of registered media outlets, including several daily newspapers, national private and public TV channels and one news agency”, and that “As the main advertiser, the state has, in recent decades, distributed most of its funds to the 'loyal' media.”^[7] The Centre for Media Pluralism and Media Freedom states: “The media market remains highly concentrated in terms of both revenue and audience share.”^[8] None of those passages names Pobjeda.