Offside

What is Offside?

Offside is a football magazine. Its About page states: “Fotbollsmagasinet Offside utkommer med fyra nummer per år.”^[2] The footer of its site names the publisher as Offside Press AB and links to a shop, subscription services and contact details.^[1]

It is based in Gothenburg. The About page states: “Vi har vår bas i Göteborg men skriver om fotboll från världens alla hörn.”^[2] It sells digital membership at 79 kronor a month.^[2]

The magazine's own site describes it as “Sveriges största fotbollsmagasin”. That is the publisher's description of itself; no circulation or readership figure accompanies it on the pages retrieved, and it is not adopted here.^[1]

It also publishes in audio. The About page names Offsides podcast, presented by Anders Bengtsson and Johan Orrenius each Wednesday, and three further podcasts: Spelarbussen, a football quiz; Offside Story, narrated reportage released each Thursday; and Offside Fokus. The page presents the first as free on podcast platforms and the other three as members' content.^[2]

What does Offside cover?

The magazine's About page describes the scope in its own words: “Offside berättar om fotbollens värld som ingen annan – i text, bild och ljud.”^[2] The comparison in that sentence is the publisher's.

Pieces featured on its home page at the build date included a portrait of a supporter going to the 2026 World Cup without a beloved uncle, a diary by two supporters of Sirius in Uppsala, and an interview with the IFK Göteborg player Leia Molund about managing diabetes in professional football.^[1]

The national team's tournament that the portrait concerns is recorded by Svenska Fotbollförbundet: the federation's World Cup finals record places Sweden 27th at the 2026 tournament in Canada, Mexico and the United States, after qualifying through play-off wins against Ukraine and Poland and being eliminated by France in the round of 32.^[5] The federation lists Sweden's matches as “Sverige-Tunisien 5-1, Nederländerna-Sverige 5-1, Japan-Sverige 1-1, Frankrike-Sverige 3-0”.^[5] That record is the federation's, not the magazine's.

How large is Offside's audience?

Reach is measured by Sifo's ORVESTO Konsument. Its reach report 2026:1, covering January to April 2026, lists Offside under Tidskrifter with a print reach of 33, in thousands.^[6] The magazine's own pages, as retrieved, publish no audience figure.^[1][2]

The only statement of size on its site is its description of itself as “Sveriges största fotbollsmagasin”, which carries no figure, period or measuring body.^[1] It is the publisher's claim.

What the magazine does publish is its frequency, four issues a year, and the price of its digital membership, 79 kronor a month.^[2] Neither is an audience figure.

The same report gives no row for offside.org.^[6] Traffic estimators are not audited measurement and are not used here.

Since when has Offside existed?

The only founding year in the sources retrieved is the magazine's own. Its About page states that “Våra unika fotbollsvinklar har överraskat och skänkt glädje till våra läsare sedan starten 2000.”^[2] No independent source giving the same year could be retrieved, so the year is attributed and not adopted. The About page names Anders Bengtsson and Johan Orrenius as “chefredaktörerna” and names no founder.^[2]

The other dated fact on the About page is its policy on gambling sponsorship, which it dates to 2018.^[2]

The site was active at the build date, with home-page features on the 2026 World Cup and on Swedish club football.^[1]

Why does Offside matter in Sweden's sport?

It matters because it takes a stated position on the gambling money that runs through Swedish football. Its About page states: “Sedan 2018 säger Offside nej till alla former av samarbeten med spelbolag.”^[2]

The context is on the record from other sources. Allsvenskan's own site names Unibet as the league's “HUVUDPARTNER OCH PRESENTING PARTNER”.^[3] Gambling in Sweden has been licensed under Spellag (2018:1138) since 1 January 2019; the consolidated text read on 24 September 2026 runs to SFS 2026:1077.^[4] The league's own report of 10 November 2025 put Allsvenskan's 2025 season attendance at 2 635 842, an average of 10 982 per match.^[7] Those facts are reported side by side and not weighed against each other.

It matters second for its formats: four print issues a year and a set of podcasts, as it names them itself.^[2]

It matters third for its range, which, on its own description, is football from “världens alla hörn” written from a base in Gothenburg; its home page at the build date ran from Swedish club football to the World Cup.^[2][1]