What is Mediotiempo?
Mediotiempo is a Mexican sports news site that was digital from the start rather than the online edition of a newspaper. Reporting of its sale describes it as a native digital brand founded in February 2000 and ranked among the largest sports information platforms on the Mexican internet.[1] [2]
Ownership has moved several times. Trade reporting in July 2017 recorded that the site was being sold by the Southern Cross Group, an Argentine fund that had operated Grupo Expansión's media unit since 2014, and that the sale followed the fund's disposals of Chilango in 2016 and Expansión in April 2017.[3]
The buyers were announced on 18 December 2017: Grupo Milenio and Multimedios, which said the titles involved — Mediotiempo alongside La Afición and Multimedios Deportes — would keep their editorial independence while sharing resources across the enlarged group.[1] [2]
What does Mediotiempo cover?
The site is organised around Mexican football. Its published sections cover Liga MX club by club, Liga MX Femenil, the second-tier Liga de Expansión and the Mexican national team, together with the European competitions and the Concacaf Champions Cup.[4]
Beyond football it carries the North American professional leagues — the NFL, MLB and the NBA — along with boxing, Formula 1 and Olympic-programme sport.[4]
It also reports the administration of the Mexican game, a structure treated generally under broadcast rights. The site's published sections carry Liga MX club by club alongside its match coverage.[4]
What are Mediotiempo's reach and standing?
The only measured figures that could be retrieved are from the period of the sale. Trade reporting in July 2017 placed Mediotiempo among the five Mexican digital-native outlets with the largest audience, citing more than 3.1 million unique mobile visitors and 8 million unique visitors across online and mobile for June 2017, and reported comScore ranking it the leading Hispanic digital sports site at that time.[3]
Those numbers are nine years old and were published by the outlet's then owners' trade press in the context of a sale, so they describe a moment rather than a current position. No more recent independently measured audience figure for the site could be retrieved.
Standing since the sale rests on the group it sits in. Grupo Milenio and Multimedios acquired it on 18 December 2017 and placed it alongside their other sports properties while stating that each would keep its editorial independence.[1] [2] The site continues to publish a daily national sports file.[4]
Since when has Mediotiempo published?
The site was founded in February 2000, contemporaneous with the first generation of Spanish-language sports portals.[1] [2]
Founding and ownership are separate matters here, and the ownership chain is the longer story. The site was part of Grupo Expansión, whose media unit the Southern Cross Group had operated since 2014; the fund sold Chilango in 2016, Expansión in April 2017 and Mediotiempo in the same cycle.[3]
The acquisition by Grupo Milenio and Multimedios was announced on 18 December 2017.[1] [2] The site has published under the same domain throughout, which is the domain recorded here; its sports sections sit at the root of that domain rather than on a path of a parent site, so no parent domain has to be substituted for it.[4]
Why does Mediotiempo matter in Mexico's sport?
Mexico's sports press grew out of newsprint: ESTO dates from 1941 and Récord from 2002, and both were founded as papers. Mediotiempo is the national sports title that was digital from the beginning, and the sale reporting of 2017 treated it as one of the country's few digital-native outlets of scale.[3] [1]
Its second function is structural. Because Liga MX television rights are negotiated club by club rather than sold centrally, readers need a running account of which broadcaster carries which club in a given tournament, and the site publishes that allocation each season alongside its match coverage.[4]
It also sits inside one of the two large Mexican newspaper and broadcasting groups outside the Televisa and TV Azteca poles, which gives its football coverage a different ownership base from the broadcaster-owned services, and places it alongside two further sports properties inside the same group.[1] [2]
References
- López-Dóriga Digital — Grupo Milenio y Multimedios adquieren a Medio Tiempo, 18 December 2017. Accessed September 2026.
- Periódico Central — Milenio y Multimedios adquieren mediotiempo.com, 18 December 2017. Accessed September 2026.
- Portada — Mediotiempo, One of Mexico's 5 Native Digital Media Outlets, Changes Hands, July 2017. Accessed September 2026.
- Mediotiempo — official site: sections and Liga MX coverage. Accessed September 2026.