Magenta Sport

What is Magenta Sport?

Magenta Sport is the family of sport channels on MagentaTV, a Greek subscription television platform. The address cosmotetv.gr now redirects to magentatv.gr, whose home page states: “Η COSMOTE TV έγινε MagentaTV”.^[1]

The trade site Digitaltvinfo reported on 9 September 2026 that “η συνδρομητική πλατφόρμα του ΟΤΕ” was from that day officially called Magenta TV, following the relaunch of Cosmote as Telekom under the brand of its parent, Deutsche Telekom, and that its sport channels were now named MAGENTA SPORT 1 to MAGENTA SPORT 9 and others, among them MAGENTA SPORT 4K and MAGENTA SPORT HIGHLIGHTS.^[2] That is a single secondary source; no release from the operator itself on the change was retrieved.

The Euromedia Ownership Monitor's 2025 report on Greece, published in December 2025 under the platform's former name, describes Cosmote TV and its parent OTE as a case of vertical telecom–media integration and as a “super-bundler telco”, operating a pay-television and streaming platform with its own thematic channels and aggregating third-party streaming services.^[3]

What does Magenta Sport cover?

On 24 September 2026 the MagentaTV home page showed football from the Super League and La Liga and national-team football involving the Netherlands, Germany, Serbia and Greece. In basketball it showed the EuroLeague and the G League, with Panathinaikos, Olympiacos, Baskonia and Paris Basketball among the clubs pictured.^[1]

The same page lists two channel families under sport, Magenta Sport and Novasports; the platform carries Nova's sport channels as well as its own.^[1]

Digitaltvinfo's report of 9 September 2026 groups the renamed channels into football, basketball, motorsport and general sport, and refers to Super League and La Liga matches on some of them. It names no rights agreement with its dates.^[2] No rights contract with a term was retrieved from the operator, a league or a federation, so no rights holding is stated here beyond what the platform's own page shows.

How large is Magenta Sport's audience?

Television audiences in Greece are published under the name Nielsen Audience Measurement. Its weekly channel-share table for 31 August to 13 September 2026 covers ten channels and assigns the remainder, stated as a residual, to “τους υπόλοιπους τηλεοπτικούς σταθμούς, την παρακολούθηση βίντεο, DVD κλπ.”; it has no row for any Magenta Sport or former COSMOTE SPORT channel.^[4] No audience figure for these channels from that currency could be retrieved.

No subscriber figure from the operator could be retrieved. The Euromedia Ownership Monitor describes the platform as large, which is the monitor's characterisation, and it gives no figure.^[3]

Since when has Magenta Sport existed?

Under this name, since 9 September 2026, per Digitaltvinfo's report of that day, which states that the platform was from that day officially called Magenta TV.^[2] On the build date of 24 September 2026 the platform's own home page carried the statement of the change.^[1]

The launch dates of the platform and of its sport channels under earlier names could not be retrieved from the operator's own pages, and none is given here.

Why does Magenta Sport matter in Greece's sport?

It is one of the pay platforms whose own pages show Super League football and EuroLeague basketball, and it also distributes Novasports.^[1]

The Euromedia Ownership Monitor treats the platform as an example of telecom–media integration, a structure in which the operator of the telecommunications network is also a television distributor and channel owner.^[3]

Monitoring bodies have published on ownership in the Greek market as a whole. The Media Pluralism Monitor 2026 states: “Media ownership remains highly concentrated across sectors, with continued dominance of major actors in audiovisual, newspapers, and digital markets.” It also states: “Transparency of media ownership shows formal progress but limited practical impact, with fragmented registries, uneven enforcement, and restricted access to beneficial ownership and public funding data.”^[5] Reporters Without Borders, in its 2026 index entry, states that “a few entrepreneurs run the vast majority of media outlets, while being involved in other highly regulated business sectors.”^[6] Those are the bodies' characterisations of the market, not findings about this platform.

The Euromedia Ownership Monitor names the National Council for Radio and Television as the competent authority for media ownership and records that Law 5253/2025 provides for a publicly accessible register of media ownership and beneficial ownership.^[3] The Media Pluralism Monitor 2026 states that the regulator's independence and effectiveness “are undermined by politically contested appointment procedures, structural underfunding, limited resources, and constraints on its regulatory capacity.”^[5] It scores Greece at 67 per cent risk for market plurality. RSF ranks Greece 86th of 180 in its 2026 index, with a score of 55.05.^[5][6]