What is Hockeysverige.se?
Hockeysverige.se is an ice hockey news site. Its About page gives the publishing company as Digital Sportsmedia i Norden AB, Org.nr 559409-9698, names Måns Karlsson as chefredaktör and Uffe Bodin as ansvarig utgivare, and describes itself as having been the leading ice hockey news site in Sweden for close to twenty years; that is the site's own description, not a measured ranking.[2]
The same page states that Better Collective A/S acquired the site in autumn 2023, and describes the buyer as a company with offices in twelve countries and more than 1,200 employees.[2] Better Collective's own site gives its address as Sankt Annæ Plads 28, Copenhagen, with CVR number 27652913, and describes itself: “With a vision to become the leading digital sports media group, Better Collective owns global and national sports media brands.”[3] Both ownership statements are the companies' own, dated to autumn 2023 and to the build date respectively.
The site's footer carries links to Spelpaus.se, Stödlinjen, Spelinspektionen and 18Play, and the line “Spel utan konto innebär att man använder e-legitimation för registrering.”[1] Gambling in Sweden is licensed under Spellag (2018:1138), in force from 1 January 2019.[5]
What does Hockeysverige.se cover?
The site covers Swedish ice hockey at club level in the top two men's divisions and the top women's division, and the NHL. Its About page names the SHL, HockeyAllsvenskan, the SDHL and the NHL.[2]
Its headlines between 19 and 22 September 2026 bear that out. They included an SHL item in which Robert Ohlsson criticised a new rule, saying “Vi kommer tappa publik”; a HockeyAllsvenskan item on Leksand's response to supporter behaviour; a report on Jhonas Enroth's first shutout for AIK in HockeyAllsvenskan; an NHL pre-season item involving Anton Johansson; a weekly SDHL feature; and a comment piece after Björklöven's win over Djurgården in the SHL.[1]
The SHL itself is the source for the league's figures that such coverage turns on. It reported on 5 May 2026 that its 2025/26 regular season drew 2 565 027 spectators, at an average of 7 047, and that the season total after play-offs and qualifiers was 2 899 578.[4] The SHL's own site links to an SHL category on TV4 Play.[6]
How large is Hockeysverige.se's audience?
No audited audience figure for the site could be retrieved, and its About page publishes no audience figure of its own.[2]
The site's description of itself as the leading ice hockey news site in Sweden is a claim by the publisher about its own position, and no measured figure accompanies it on the page.[2] It is reported here as the site's claim and is not adopted.
The scale of the competition at the centre of its coverage is on record from the league, and it is a different thing from the site's readership: the SHL's season total for 2025/26, after play-offs and qualifiers, was 2 899 578 spectators, the league's fourth successive record by its own account.[4]
Traffic estimators are not audited measurement and are not used here.
Since when has Hockeysverige.se existed?
The site's own About page gives no founding year. It describes the site as having run for close to twenty years, which dates it only approximately, and only on the publisher's own account.[2] No independent source giving a founding date could be retrieved.
The ownership change is dated more exactly on the same page: Better Collective A/S acquired the site in autumn 2023.[2] Better Collective's own site does not name Hockeysverige.se or the Swedish publishing company on its home page as retrieved, so the acquisition rests on the site's own statement.[3]
The site was publishing on 22 September 2026, with its footer naming Digital Sportsmedia i Norden AB.[1]
Why does Hockeysverige.se matter in Sweden's sport?
It matters because it covers every level of the Swedish game that the league system publishes. The SHL, the top men's division, reported record crowds for a fourth year in succession in May 2026, and the site reports HockeyAllsvenskan and the SDHL alongside it.[4][1]
It matters second as an example of cross-border ownership in Nordic sports media. The site states that it has been owned since autumn 2023 by Better Collective A/S, a Copenhagen company that describes itself as owning “global and national sports media brands”.[2][3]
It matters third because its footer carries gambling-related links, to Spelpaus.se, Stödlinjen and Spelinspektionen among others.[1] The statute behind that market is Spellag (2018:1138), whose consolidated text read on 24 September 2026 runs to SFS 2026:1077.[5]
The site's standing among Swedish hockey media is its own claim; no measured figure was retrieved to test it.[2]
References
- Hockeysverige.se — home page (headlines of 19–22 September 2026; footer: Digital Sportsmedia i Norden AB, responsible-gambling links). Accessed 2026-09-24.
- Hockeysverige.se — Om oss (publisher, editors, Better Collective acquisition in autumn 2023). Accessed 2026-09-24.
- Better Collective — bettercollective.com home page (self-description; Copenhagen address; CVR 27652913). Accessed 2026-09-24.
- SHL — SHL slår publikrekord – för fjärde året i rad! (5 May 2026; 2025/26 attendance). Accessed 2026-09-24.
- Sveriges riksdag — Spellag (2018:1138), in force 1 January 2019, consolidated to SFS 2026:1077. Accessed 2026-09-24.
- SHL — home page (navigation link to TV4 Play's SHL category; TV4 subscription offer; link to Telia's SHL page). Accessed 2026-09-24.