What is Fotbollskanalen?
Fotbollskanalen is a Swedish football news site. Its footer names the company as TV4 AB and gives Tobias Hellgren as chefredaktör and ansvarig utgivare.[1] It is published on its own domain, fotbollskanalen.se, rather than on a path of tv4.se.[1][5]
The site sits beside a broadcaster that holds a role in Swedish football. Allsvenskan's own site, on 24 September 2026, lists “TV4 MEDIAPARTNER” among its partners, next to Unibet as “HUVUDPARTNER OCH PRESENTING PARTNER”.[3] TV4's own site carries football as a standing sport category.[5] On 3 June 2025 Konkurrensverket cleared Schibsted Media AS's acquisition of sole control of TV4 Media Holding AB from Telia Company AB.[7] The relationship between the site's newsroom and the broadcaster's rights is not described on the pages retrieved.
The site's reporting is bylined. An article of 10 November 2025 on the season's attendance record was published under the name of Samuel Parts, and quoted Ola Rydén, ligaansvarig (league manager) at Svensk Elitfotboll: “Svensk herrelitfotboll fortsätter att växa och återigen har klubbar och supportrarna visat ett otroligt engagemang”.[2]
What does Fotbollskanalen cover?
The site covers domestic and foreign football together. Its headlines of 21 and 22 September 2026 included a Malmö FF item on a new signing in Allsvenskan, a player's account of a conversation with the national team coach, a Swedish defender's departure from Juventus in Serie A, Real Madrid's demand for the resignation of La Liga's president, and Premier League items on Brighton and Arsenal.[1]
Domestic league business is part of the beat. The site's article of 10 November 2025 reported the 2025 season's combined crowd for Allsvenskan and Superettan as 3 291 868, and an AIK home average above 30 000 per match.[2] The league's own report of the same day gives the combined figure in the same terms, “Totalt har 3 291 868 personer sett Allsvenskan och Superettan på plats säsongen 2025”, and gives Allsvenskan alone as 2 635 842 spectators at an average of 10 982, with Superettan drawing 656 026.[4] The totals the site reported are the league organisation's figures, not a measurement of the site's own.[2][4]
The national team is covered alongside the clubs. Svenska Fotbollförbundet's records are a separate source and are not the site's; Fotbollskanalen's own headlines are the evidence of what it covers.[1]
How large is Fotbollskanalen's audience?
No audited audience figure for Fotbollskanalen could be retrieved.
Reach for Swedish news brands and websites is measured by Sifo's ORVESTO surveys. Its reach report for ORVESTO Konsument 2026:1, covering January to April 2026, gives figures for newspapers, magazines and websites, among them a daily net reach of 210 thousand for tv4.se and 427 thousand for TV4 Play; Fotbollskanalen does not appear among its rows.[6] Television viewing is measured separately by MMS, and no MMS figure for the site was retrieved.
The site's own pages, as retrieved, publish no audience figure of their own. Traffic estimators are not audited measurement and are not used here.
What can be stated is the scale of the league at the centre of its coverage, which is a different thing from the site's readership: Allsvenskan reported 2 635 842 spectators at its matches in the 2025 season.[4]
Since when has Fotbollskanalen existed?
No founding date for Fotbollskanalen appears on the site's pages as retrieved. No independent source giving a founding date could be retrieved, so none is given here.
What can be dated is its current operation. The site was publishing on 21 and 22 September 2026, under a footer naming TV4 AB, and its archive carries a bylined article of 10 November 2025.[1][2] TV4's own site carried a 2026 copyright line and the company number 556242-7152 on 24 September 2026.[5]
Those anchors establish that the site is active and under TV4 AB's name in September 2026, and nothing earlier.
Why does Fotbollskanalen matter in Sweden's sport?
It matters because it is the dedicated football news site of the broadcaster that Allsvenskan names as its media partner. Allsvenskan's own site lists TV4 in that role on 24 September 2026, and Fotbollskanalen's footer names TV4 AB.[3][1]
It matters second because it reports the league's own business as well as its matches, including the attendance figures Svensk Elitfotboll publishes, with named sources from the league organisation.[2][4]
It matters third because it combines domestic football with the foreign leagues where Swedish players play, as its headlines of September 2026 show: a Swedish defender's move from Juventus in Serie A sat beside Allsvenskan signings and national team items.[1]
How far its readership reaches cannot be stated from any audited figure retrieved.[6]
References
- Fotbollskanalen — fotbollskanalen.se home page (footer naming TV4 AB; headlines of 21 and 22 September 2026). Accessed 2026-09-24.
- Fotbollskanalen — Svensk elitfotboll slog nytt publikrekord 2025 (10 November 2025, Samuel Parts). Accessed 2026-09-24.
- Allsvenskan — home page (Unibet named main and presenting partner; TV4 named media partner). Accessed 2026-09-24.
- Allsvenskan — Svensk elitfotboll slår publikrekord – igen (10 November 2025; 2025 season attendance). Accessed 2026-09-24.
- TV4 — tv4.se home page (footer: © 2026 TV4, Org. nr. 556242-7152; sport navigation). Accessed 2026-09-24.
- Sifo (Fifty5Blue) — Räckviddsrapport ORVESTO Konsument 2026:1 (print: ORVESTO Konsument; digital: ORVESTO Internet; January–April 2026; figures in thousands), PDF. Accessed 2026-09-24.
- Konkurrensverket — Beslut, Schibsted Media AS förvärv av ensam kontroll över TV4 Media Holding AB, dnr 410/2025 (3 June 2025), PDF. Accessed 2026-09-24.