These are the outlets that cover sport in
Finland — the
sports press, the broadcasters that hold or have held rights, the national news agency
where it carries sport, and the specialist titles of national standing. Single-sport
titles without national standing are not listed here; they appear on the media list for
their own sport.
How this list is ordered.
By role and national standing — the sports press first, then the broadcasters that
hold or have held rights, then the national news agency and the specialist titles. That
order is set once and stays put, so a page that has been cited does not rearrange itself
later.
The Tranco figure against each
outlet is shown for reference and does not set the order. Tranco is a research ranking
of web domains that averages the Chrome User Experience Report, Cloudflare Radar,
Majestic, Cisco Umbrella and Farsight over the preceding 30 days, on the list of September 2026.
It ranks a whole domain, not a sports desk. A general daily's rank
counts every reader it has, most of whom did not come for sport, so a national
newspaper will sit above a dedicated sports title that has more sports readers than it
does.
Some outlets carry no Tranco figure at all. Tranco ranks registrable domains, so a
sports desk published on a subdomain cannot appear in it whatever its readership, and
a smaller national outlet may sit outside the top million. Those are marked below.
1. Yle UrheiluBroadcaster · Television · Tranco 3,785 — The sport service of Yleisradio Oy, the public broadcaster governed by the Act on Yleisradio Oy (1380/1993); Yle states that Parliament decides its task and funding and that it is funded by the Yle tax.
2. MTV UrheiluBroadcaster · Television · Tranco 18,381 — The sport brand of MTV Oy, the commercial broadcaster founded in 1957 as Oy Mainos-TV-Reklam Ab and, per its own history, owned by Schibsted since 1 July 2025.
3. Helsingin SanomatGeneral sports coverage · Newspaper · Tranco 7,052 — A daily newspaper published by Sanoma, which dates the title to 1904 and its predecessor Päivälehti to 1889; KMT 2026 gives it a weekly reach of 2,060,900 in print and digital.
4. Ilta-SanomatGeneral sports coverage · Newspaper · Tranco 6,566 — An evening newspaper published by Sanoma, which dates it to 1932 as an evening edition of Helsingin Sanomat; KMT 2026 gives it a weekly reach of 2,922,800 and IS Urheilulehti a total reach of 38,300.
5. STTNews agency · News agency · not in the Tranco top million — Suomen Tietotoimisto, the Finnish News Agency, which dates its history to 1887 and runs a sports desk; it states that Sanoma Media Finland owns about three quarters of it.
6. IltalehtiGeneral sports coverage · Newspaper · Tranco 1,411 — An evening newspaper and news site of Alma Media, which dates it to October 1980 and names sports among its content; KMT 2026 gives it a weekly reach of 2,748,700 in print and digital.