These are the outlets that cover sport in Estonia — the sports press, the broadcasters that hold or have held rights, the national news agency where it carries sport, and the specialist titles of national standing. Single-sport titles without national standing are not listed here; they appear on the media list for their own sport.
How this list is ordered. By role and national standing — the sports press first, then the broadcasters that hold or have held rights, then the national news agency and the specialist titles. That order is set once and stays put, so a page that has been cited does not rearrange itself later. The Tranco figure against each outlet is shown for reference and does not set the order. Tranco is a research ranking of web domains that averages the Chrome User Experience Report, Cloudflare Radar, Majestic, Cisco Umbrella and Farsight over the preceding 30 days, on the list of September 2026. It ranks a whole domain, not a sports desk. A general daily's rank counts every reader it has, most of whom did not come for sport, so a national newspaper will sit above a dedicated sports title that has more sports readers than it does. Some outlets carry no Tranco figure at all. Tranco ranks registrable domains, so a sports desk published on a subdomain cannot appear in it whatever its readership, and a smaller national outlet may sit outside the top million. Those are marked below.