Emisoras Unidas

What is Emisoras Unidas?

Emisoras Unidas is a Guatemalan radio group. The footer of its site states: “Grupo Emisoras Unidas es el primer grupo multimedios de Centroamérica, con 60 años de experiencia innovando y posicionándose como líder en medios de comunicación en Guatemala. Cuenta con 59 estaciones de radio con cobertura nacional, formatos en publicidad exterior de alto impacto y una Unidad Digital que alcanza a millones de usuarios.”^[2] Those are the group's own descriptions of itself, and they are attributed here, not adopted.

Its media kit gives separate audience claims for the station Emisoras Unidas 89.7.^[3] Its digital unit publishes news in sections for national and international news, sport, entertainment, trends and business, with an online radio service.^[2] The sports section is on the path emisorasunidas.com/deportes of the parent site.^[1]

What does Emisoras Unidas cover?

As retrieved on 26 September 2026, the Deportes section carried items timed between 07:50 and 12:28 that day. They covered Guatemala's national team, the state of Central American teams in Concacaf competition, and international football news from Spain, England, Italy and Brazil.^[1]

One of those items, under Christoper Chang's byline, reported the national team's first Nations League match: “La Selección de Guatemala dejó escapar un resultado que parecía tener encaminado ante Jamaica y terminó perdiendo 3-2 este viernes en el Estadio Nacional de Kingston, en la primera jornada de la Liga de Naciones de la Concacaf.” It reported that Óscar Santis scored in the 2nd and 67th minutes and that Renaldo Cephas scored Jamaica's winner in the 94th minute, quoted Santis on the result, and stated that Guatemala would host El Salvador on Monday 28 September at 20:00 at the Estadio El Trébol, in the second round of the competition.^[4]

A second item the same morning, also by Christoper Chang, reviewed the first round of the 2026–27 Nations League for the region's teams. It opened: “El crecimiento de las selecciones del Caribe en los últimos años ya no pasa desapercibido.” It reported that El Salvador, which beat Martinique 3-1, was the only Central American team to win in that round, and that Costa Rica, Guatemala, Nicaragua and Honduras lost to Curaçao, Jamaica, the Dominican Republic and Suriname respectively.^[6]

No statement of which sports events the group's radio stations hold rights to was retrieved.

How large is Emisoras Unidas's audience?

No audited radio audience survey or web audit for Emisoras Unidas was retrieved. The figures that were retrieved are the group's own, from its media kit.

For the group, the media kit claims more than 14 million listeners “al aire en radio y digital”, more than 11 million users across its social media and more than 134 million views of multimedia content on social networks, citing “Promedio Ola I 2025 y Ola II 2025 - Google Analytics 2025 - Meta, TikTok y Telegram 2025”. For Emisoras Unidas 89.7 it claims more than 5.2 million users on its digital networks, more than 5 million monthly active users on its web and online-radio platforms, more than 90 million monthly views of its content on social media and more than 8 million monthly listeners on radio and web, citing the two “Ola” averages, Google Analytics 2025 and the station itself. For its web and online-radio audience it gives Guatemala as 46.88 per cent, the United States as 18.56 per cent and Mexico as 13.82 per cent, the 35 to 44 age group as 22.8 per cent, and an average session of 30 minutes, citing Google Analytics and Zeno Media. It lists streaming, including its EUTV channel and TikTok Live, among eight advertising channels it sells.^[3]

The media kit does not say who conducted the “Ola” readings, and none of these figures is an independently audited measurement. They are given here as the group's claims.^[3]

Since when has Emisoras Unidas existed?

The group states, in its site footer and in its digital directory, that it has “60 años de experiencia”.^[2][5] No founding date, licence date or register entry was retrieved, so no year is given here. Its digital directory names Luisa Pérez as director of Emisoras Unidas Digital, with a web editor, a multimedia editor and staff for its streaming channel, EUTV.^[5]

Why does Emisoras Unidas matter in Guatemala's sport?

Emisoras Unidas is a radio group that, on its own description, operates 59 stations with national coverage, and its site publishes sports news through the day; on 26 September 2026 that included the national team's Nations League campaign and a review of the region's results in that competition.^[2][1][4][6]

Its reach figures are its own and are unaudited, and no statement of broadcast rights held by its stations was retrieved.^[3]