Deník Sport

What is Deník Sport?

Deník Sport is the Czech sports daily Sport together with its website iSport.cz. The site names CZECH NEWS CENTER a. s. as its publisher and gives the editorial address [email protected]; it is served on the subdomain isport.blesk.cz.^[1]

Czech News Center lists Sport among its newspapers and iSport.cz among its websites, describes itself as “jeden z největších mediálních domů ve střední Evropě” — one of the largest media houses in Central Europe — and states: “Czech News Center patří do skupiny Czech Media Invest (CMI), která se zaměřuje na mediální aktivity v regionu střední a západní Evropy.” That is, it belongs to the Czech Media Invest group.^[2] Its advertising page for the title describes Sport as “Jediný sportovní deník na trhu” — the only sports daily on the market — and states: “Deník Sport má také svojí webovou verzi - www.isport.cz”.^[3] Those are the publisher's own descriptions.

What does Deník Sport cover?

The publisher describes the daily's content as extensive sports reporting, with investigations, interviews with athletes, in-depth reports, statistics and commentary; that is its own description.^[3]

The website's menu is divided into Fotbal, Hokej, Výsledky, Video, Tenis, MMA, Ostatní and Blesk Sport.^[1] On 25 September 2026 its leading items included expert comment on a Czech national team's line-up, the Czech women's tennis team playing Spain for a place in the Billie Jean King Cup final, a court ruling in a dispute between Canada and the IIHF over jerseys, the UEFA Nations League, and a match in which Liberec lost to Hradec Králové.^[1] Those are one day's items.

Media projekt's 2025 results list a supplement, Sport magazín, with a readership of 188,000.^[4]

How large is Deník Sport's audience?

Print. Media projekt is the national readership survey of the Unie vydavatelů, carried out by the agencies MEDIAN and STEM/MARK. Its basic results for 2025 cover fieldwork from 1 January to 17 December 2025, with “celkem 13 616 respondentů”, 13,616 respondents in all, and the population aged 12 to 79. In its table of national dailies it gives Sport a readership (čtenost) of 148,000. The same table gives Blesk 429,000 and MF DNES 367,000.^[4] That is a year's survey reading.

The publisher's advertising page gives a readership of 150,000, citing Media projekt for the second quarter of 2025 to the first quarter of 2026, and a copy figure of 14,549, citing ABC ČR for April 2025 to March 2026.^[3] Those are the publisher's citations of the two bodies.

Online. SPIR's NetMonitor, whose contractor is Gemius, publishes a monthly landscape by publisher.^[6] For August 2026 it lists Czech News Center / Active with 3,915,648 real users, a reach of 45.1 per cent of internet users aged 10 to 99. That figure covers all of the group's sites, not iSport.cz alone; no figure for iSport.cz by itself was retrieved.^[5]

Since when has Deník Sport existed?

The publisher states: “Vychází již od roku 1953” — that the daily has been published since 1953 — and that “Deník Sport je už přes 70 let nejsilnějším sportovním deníkem v Česku”, its own description of its standing over more than 70 years.^[3] No independent source for the 1953 date was retrieved, and the page gives no earlier titles or publishers.

The present publisher's ownership is dated in its own statement, as retrieved on 25 September 2026, that Czech News Center belongs to the Czech Media Invest group.^[2]

Why does Deník Sport matter in Czechia's sport?

Sport appears in the national readership survey's table of national dailies, with 148,000 readers for 2025, alongside general dailies such as Blesk and MF DNES.^[4] The publisher describes it as the only sports daily on the market, and its site covers football, ice hockey, tennis and MMA among other sports.^[3][1] Czech News Center's other titles include Blesk, Aha!, Reflex and e15 magazín.^[2]

Its ownership is a monitored subject. The Euromedia Ownership Monitor's 2025 report for the Czech Republic states: “Mr Křetínský exerts considerable influence over the Czech media landscape by owning several press outlets (tabloids and magazines) and radio stations through his holding company, Czech Media Invest, which also has assets in other countries, particularly France.”^[7] Reporters Without Borders, in its 2026 index entry, lists among the trends of the media landscape “the significant concentration of large media groups”, naming among them a group it spells “Czech New Centre”, which it describes as “owned by major economic players”.^[8] The Media Pluralism Monitor's 2026 page lists among its findings: “Persistently high concentration of media ownership across offline and online markets, combined with limited effectiveness of the regulatory framework in addressing consolidation.”^[9] Those are the monitoring bodies' characterisations.