D10

What is D10?

D10 is the sports title of the Última Hora newsroom. It is published on its own subdomain, d10.ultimahora.com, and its footer reads “Copyright D10.ULTIMAHORA.COM | Todos los derechos reservados | Asunción, Paraguay”.^[1] It describes itself as “Noticias del deporte de Paraguay y el mundo, las 24 horas”.^[1]

Its footer places it inside the Última Hora site rather than beside it, and Última Hora's own fiftieth-anniversary piece of 8 October 2023 dates that newspaper's entry into Grupo Vierci to 2003, when Antonio J. Vierci became majority shareholder of Editorial El País.^[1][2] Reporters Without Borders, in its 2026 country entry for Paraguay, names Grupo Vierci as one of “four large companies — Grupo Cartes, Grupo Vierci, Grupo Zucolillo and Grupo Albavisión” that it says “control the traditional press and own most of the newspapers, radio stations and TV channels”.^[3]

What does D10 cover?

The site's own navigation runs Inicio, Últimas Noticias, Fútbol Local, Fútbol Internacional, Otros Deportes, Estadísticas and Podcast, with standing pages for Olimpia, Cerro Porteño, Libertad and Nacional and for the national team.^[1] Its international football coverage runs beside the domestic pages rather than replacing them, so a single masthead carries both the Paraguayan league and the European competitions.^[1]

Sports other than football named on the site include tennis, chess, motorsport and futsal; at the reading taken for this page the site carried the Olimpiada Mundial de Ajedrez and the Rally del Paraguay among those pages, and the Estadísticas section carries standings and tables alongside the written report, with podcast and video output under its own heading.^[1]

Its coverage extends to codes the Olympic committee treats as separate from football. On 5 December 2023 it reported the fútbol de salón world final played at Tecate, Baja California, giving Paraguay's 6-1 win over Uruguay and listing the titles it credits to the country in 1988, 2003, 2007 and 2023; the article is credited to Redacción D10.^[4] The Comité Olímpico Paraguayo published the same result and called it the country's fourth world title, so the count is the bodies' as well as the site's.^[5]

How large is D10's audience?

No audited audience figure for D10 could be retrieved for this page. The site publishes no traffic or readership statement of its own, and neither the parent paper's anniversary account nor Reporters Without Borders' country entry gives outlet-level audience data for it.^[1][2][3]

What can be stated is structural rather than measured: the title sits on a subdomain of the Última Hora site rather than on a domain of its own, so any traffic estimate that keys on registered domains will not separate the two.^[1] Traffic estimators are in any case not audited measurement.

The nearest dated national figures are Reporters Without Borders' index numbers for the country as a whole — 88th of 180 with a score of 54.67 in its 2026 index — which describe the environment the title publishes into rather than its readership.^[3]

Since when has D10 existed?

No founding date for D10 could be retrieved from the site itself or from its parent's published history. The parent newspaper dates its own first edition to 8 October 1973 and dates its entry into Grupo Vierci to 2003, and its fiftieth-anniversary account of 8 October 2023 does not name the sports title in its text.^[2]

The earliest dated D10 article retrieved for this page is its report of the fútbol de salón world final of 5 December 2023, which establishes that the title was publishing under that masthead on that date.^[4] That is a floor, not a founding date, and it is given as such.

Why does D10 matter in Paraguay's sport?

It is one of the two national dailies' sports operations run as a separate masthead rather than a section, which is why Paraguayan football results and records circulate under a title distinct from the newspaper that publishes it.^[1][2]

Its reporting of fútbol de salón is an instance where a commercial title and a governing body publish the same claim: D10's list of four world titles and the Comité Olímpico Paraguayo's statement that the 2023 win was “su cuarto título a nivel mundial” are separate publications of the same count.^[4][5]

For ownership, the dated anchors are the parent's own 2023 statement about 2003 and Reporters Without Borders' 2026 sentence naming the group among four it says control the traditional press.^[2][3] Neither is a statement about the sports title's editorial arrangements, and none was found; what is documented is where the title sits, not how it is run.^[1]