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Sports Media · Australia

Top sports media in Australia

The outlets that cover sport in Australia — the sports press, the broadcasters, the agencies and the specialist titles.
✓ Last reviewed: September 2026

These are the outlets that cover sport in Australia — the sports press, the broadcasters that hold or have held rights, the national news agency where it carries sport, and the specialist titles of national standing. Single-sport titles without national standing are not listed here; they appear on the media list for their own sport.

How this list is ordered. By role and national standing — the sports press first, then the broadcasters that hold or have held rights, then the national news agency and the specialist titles. That order is set once and stays put, so a page that has been cited does not rearrange itself later. The Tranco figure against each outlet is shown for reference and does not set the order. Tranco is a research ranking of web domains that averages the Chrome User Experience Report, Cloudflare Radar, Majestic, Cisco Umbrella and Farsight over the preceding 30 days, on the list of September 2026. It ranks a whole domain, not a sports desk. A general daily's rank counts every reader it has, most of whom did not come for sport, so a national newspaper will sit above a dedicated sports title that has more sports readers than it does. Some outlets carry no Tranco figure at all. Tranco ranks registrable domains, so a sports desk published on a subdomain cannot appear in it whatever its readership, and a smaller national outlet may sit outside the top million. Those are marked below.

1. Nine's Wide World of SportsBroadcaster · Television · not in the Tranco top million — The sport brand of Nine Entertainment, holder of Australian free-to-air Olympic rights from Paris 2024 to Brisbane 2032, of National Rugby League rights running to 2034 under a deal announced on 7 July 2026, and of the Australian Open. 2. Seven SportBroadcaster · Television · Tranco 83,404 — The sport service of Seven West Media, broadcast partner of the AFL under a 2025 to 2031 agreement, of Cricket Australia to the 2030-31 season and of Supercars, carried on the Seven Network's channels and its 7plus streaming service. 3. Fox Sports AustraliaBroadcaster · Television · Tranco 24,127 — The sport production arm of the Foxtel Group, whose channels and Kayo Sports service carry the subscription packages of the AFL, the NRL and Australian cricket, and which passed to DAZN when that acquisition completed on 2 April 2025. 4. ABC SportBroadcaster · News site · Tranco 1,275 — The sport service of the Australian Broadcasting Corporation, the public broadcaster established under the ABC Act 1983, holder of Cricket Australia radio rights to the 2030-31 season and publisher of a daily sport section at abc.net.au. 5. CODE SportsSpecialist title · News site · Tranco 226,210 — News Corp Australia's subscription sports title, launched on 15 November 2021 as a standalone site and app, publishing written coverage and weekly AFL and NRL programmes and still active in June 2026. 6. SBS SportBroadcaster · Television · Tranco 5,663 — The sport service of the Special Broadcasting Service, the multilingual public broadcaster, which held exclusive Australian rights to all 104 matches of the 2026 FIFA World Cup, shown live and free-to-air across SBS, SBS2 and SBS On Demand. 7. Australian Associated PressNews agency · News agency · Tranco 99,892 — Australia's national newswire, founded in 1935 and operating as a not-for-profit company since August 2020, supplying text, images and sport coverage to hundreds of news outlets and directly to readers through AAP News.